Tony Flood

41rVOGuQpfL._UX250_Multi-talented Tony Flood has written about celebrities and created his own fantasy adventure book. Learn how he’s used press releases and a variety of social media platforms to market his books.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My celebrity book My Life With The Stars contains revelations and amusing anecdotes about famous people I have interviewed and/or written about as a journalist. It features Elvis Presley, Frank Sinatra, Joan Collins, George Best, Bruce Forsyth, Britt Ekland, Muhammad Ali and a host of others. I was encouraged to write it by my wife and fellow author Heather Flood, who pointed out that I had met so many famous people who people would be interested to read about.

2. How have your sales been?

The sales have been good but the best sales have been achieved by my fantasy adventure book Secret Potion, which June Whitfield says is ideal for Harry Potter fans. Like Harry Potter, it is for both children and adults.

3. You’ve used both indie and traditional publishing for your books. What has your experience been like with both?

Traditional publishing has probably brought me in more regular royalty payments from Andrews UK with the e-version of The Secret Potion.

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Vincent Formosa

51e+WDmB0SL._SY346_British author Vincent Formosa combines his background in history with his love for aviation. Read about how he navigates a crowded self-publishing field and why Twitter is not the platform best suited for him.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book out is a novel titled Run The Gauntlet. It follows the life of an RAF light bomber squadron from the outbreak of World War 2 to the end of May 1940 and the fall of France.

I was inspired to write it after reading an article in an aviation magazine about the air war in France during the German Blitzkrieg. It related a few details about a Blenheim bomber squadron (the Blenheim was a twin engine light bomber in the RAF at the time, 3 men per crew) that lost 18 out of 21 crews in 10 days and that figure did not include the replacements who had also been shot down.

I was staggered by this. The thought of a squadron that had fought and trained for years before the war to be almost casually wiped out really brought home to me the cost of war. So I started the novel, doing a lot of research along the way, trying to encompass that press on attitude while conveying the harshness of combat.

2. How have your sales been?

Sales so far have been slow. My first novel came out in 2011. My second novel came out at the end of 2016.

I’m playing the long game on this one. I’m writing for a bit of a niche genre (aviation military fiction) and while there are lot of aviation magazines, they don’t review fiction, so it’s proving difficult to get myself out there and known. I realize that when someone buys your book and then looks to see there are no more by you, you miss an opportunity for a secondary buy. So as time goes on, I’ll have more books out there and it will naturally blossom. A reader will read one, say “I enjoyed that,” and then see there are others they can buy. So one sale can turn into four or five.

3. You’ve chosen to use indie publishing for your books. Can you elaborate as to why you made this choice?

About 8 years ago I came across Joe Konrath’s blog where he discussed what had led him to self-publish and I found his argument very reasoned. 99.9% of new authors will not get much in the way of promotion from a publisher, so for the virtue of getting my book physically on a bookshop shelf, I’m giving away quite a percentage of royalty.

So if I’m not getting any promotion help, why not do it myself and get more royalty for me?

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Cerynn McCain

Book cover 1.JPGCerynn McCain favors the control authors have with self-publishing. Here she talks about the challenges of networking as well as one marketing technique she avoids.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

A brief blurb about the book: In a world where the Àraid have been nearly forgotten, The General remembers. He knows there are still a few hiding. He’s just waiting for one to reveal themselves so he can wipe them out.

Christa knows this. She knows he’s watching her. She knows she needs to keep up the facade of being human. For years staying hidden has been easy, but something has changed. The General lost something valuable, and Christa now must keep it out of his grasp. But how far is she willing to bend before she has no choice but to reveal her powers and risk him finding them?

I started writing it right after my best friend moved away. I was a rather lonely person after that, and the characters I created in the story really helped me get through, so I decided to publish it hoping it might help others as well.

2. How have your sales been?

Honestly? I try not to look. I published it because I loved it. I’m worried if I start checking my sales I’ll start obsessing about the numbers and not focus on continuing the story for me, rather than for publicity.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience with traditional publishing?

I did try to get an agent for a while, I queried about 20 agents. However, I think I sabotaged myself because I’m not good at pitching my book. I love it. I stand by it. I have a very hard time telling other people they will love it because not everyone loves the same stuff so I had a really hard time writing my query. Also a lot of agents don’t want
to pick up first time authors writing the first book in a series because they worry I won’t finish the series. I plan to query again after the full series is out. A long shot, I know, but I might as well try.

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Larry Montgomery

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Larry Montgomery is a prolific writer who is working hard to make his name in a crowded market.  He discusses a variety of specific marketing techniques he uses to try to do so.

1. Tell me briefly about your current writing project – what is it about and what motivated you to write it?

My current project is titled The Case of the Persistent Widow. It is the first of a 12-book series entitled, “The Parables of Life.” I was inspired after reading a number of biblical parables from the King James version and wondered how these stories would play out in these days and times. While the original purpose of each of the biblical parables was Jesus’ attempt to simplify concepts for living a Christian life when you delve into them there is a lot of similarities to situations people, Christians or not, could find themselves in.  If you like mysteries, whodunnits, or stories where the good guy isn’t just interested in getting in someone else’s pants; and if you have ever wondered how a 2,000-year-old biblical parable could apply to your life today, then read this book.

2. How have your sales been?

My test marketing on Amazon.com, as a self-published author, had surprising results. Based on those results, I decided to dive into an all-out marketing relationship with my current publisher, Newman Springs, and take the project directly to the market.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?

As I mentioned above self-publishing is a means to an end, the end being to get your work out into the marketplace. Self-publishing within the context of a limited campaign platform will only drive so much buying traffic to the author’s sales network. However, direct engagement within a multi-marketing platform is where the market separates the wannabes from the newbies. You can’t learn to swim in your bathtub but once you jump into the ocean, it is a sink or swim experience.

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Janos Meteo

janosJanos Meteo uses what he calls “grassroots guerrilla marketing” to get his books into as many hands as possible. Read about his efforts to overcome the challenges of self-publishing.

1. Tell me briefly about your book, Fractured Glow – what is it about and what motivated you to write it?

It’s about an actor on, what he feels, is the cusp of success. He is shooting a movie and documents each day. The book starts off as a journal with short entries, but eventually morphs into a novel with each consecutive date as a full chapter instead of the day summarized. The main character is well-to-so, but sociopathic and carrying baggage. No matter how hard he tries, things always tend to go sour.

I had a dream about it and wrote it down the following morning, like I do occasionally (I have a bunch of novel ideas based exclusively on my dreams), and decided there was enough meat for a story. So I wrote it.

2. How have your sales been?

I have no idea. I just published it in November 2018 (it’s early December as of writing this) and have been promoting it person by person and online for now. I believe at least a few people have bought it.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?

I self-published just to start. I don’t really know anyone or have any means to promote on a grander scale. Also, it’s my first book and I’m unknown, so I thought it would be best to promote from the ground level. Grassroots guerrilla marketing, if you will, just for now until I get my bearings.

The experience has been good so far. I’ve met a lot of interesting people. I have not worked with an agent or sought a traditional publisher, but I’m not ruling it out.

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Jenna Whittaker

13096190_1191304047568882_1555622748994703516_nAustralian author Jenna Whittaker stays busy but manages to make time for her writing.  In this interview she explains what self-published authors have to do to make their work a success.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is The Leavers. It’s a fantasy novel set in a marshland, bordered by an invisible barrier that nearly no one dares to cross. Novia, the main character, wakes up at the edge of it, and finds a Leaver – one of the ones who do cross the barrier, and never, until now, return. With his return comes desolation of the marshlands, the arrival of the beings from Beyond, and what you think is good and bad is turned on its head.

2. How have your sales been?

I’ve not gotten too much time for promotion lately; working on my current WIP, my part time job, and starting up my own pet sitting business! I get a few sales per month and I’m happy with that; I love every review that comes in!

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?

I decided not to go the traditional publishing route.  I’m not sure why; mostly because of my impatience to have my book released, I think! My mother is a traditional/e-book publisher, so I made sure to have a properly formatted/edited novel ready for publication, based on what I’ve seen of her requirements and some of the more questionable submissions!

Self publishing is great, but only if you know what you’re doing or willing to put in the effort to learn. It’s vital to get a professional book cover, proper editing, and work on promotion constantly.

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Michael Nye

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Michael Nye believes that self-publishing maximizes an author’s creative control. Learn which marketing methods he avoids and the (many) words of wisdom he has for new authors just starting out.

1. Tell me briefly about your latest book, The Ballad of Masie & Linda.  What is it about and what motivated you to write it?

After writing my fourth book, Nearwater, I began to wonder how two of the minor characters in it (Masie and Linda) would develop after escaping the abuse each had received for the first sixteen years of their lives. Because I needed to find out, I had to write the adventure. Masie and Linda are, and always will be, a little haunted by their similar pasts, but they feel free to talk about what happened because each knows that the other will understand, having had similar or the same experiences themselves.

Of all of them, this has been the most difficult to get down on paper as it deals with quite dark subject matter in a way that, I hope, is neither depressing, nor so up-beat as to be unreal. More than anything, the story explores the theme (present in all my books) of the nature of enduring friendship.

2. How have your sales been?

Best way to describe sales is slowish but steady. I get royalty payments from Amazon every now and then, which makes me happy that someone is reading my work.

3. You’ve chosen indie publishing as opposed to traditional publishing. Can you elaborate more on your choice?

I studied Fine Art at Sunderland Polytechnic in the late seventies/early eighties and the books have an echo of this training. I see them as entities in themselves and need to keep as much as I can under my own control. I doubt I would react too well at having a company involved in advising me on content or cover of my work. Some of my tutors at Sunderland Polytechnic would, no doubt, testify to that one!

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J.T. Joseph

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J.T. Joseph combines history with a touch of adventure. In this interview he discusses the pros and cons of using a hybrid publisher, plus the numerous social media platforms and websites he uses for marketing. 

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My novel, The Adventures of Mary Nobleman, is about a girl who discovers she is a descendant of the legendary King Arthur. I was partly inspired by The Da Vinci Code.

2. How have your sales been?

I’m not exactly sure, because my publisher keeps track of the details.

3. You’ve described your publisher as a mix of both indie and traditional.  Can you elaborate on this?

They consider themselves a hybrid publisher. It combines self-publishing and traditional methods, but I hope one day I’ll be with a traditional publisher.

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Susan Mills Wilson

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Susan Mills Wilson has been self-publishing since 2013.  She explains how free Kindle giveaways and constant web presence have benefited her marketing efforts.

1. Tell me briefly about your books – what are they about and what motivated you to write them?

All my books are romantic suspense. Each is usually about a person who gets entangled in a dangerous situation and must use his/her wits or get help from someone else to escape danger. I started out writing romance, but I like keeping the tension, action, and suspense going throughout the novel; therefore, I added those elements.

2. How have your sales been?

Four years ago, I got a big boost with my first book, Good Gone Bad, because Indie Reader and Huffington Post did an article where they compared my book to Gone Girl. Kirkus Review’s excellent review of my debut novel helped drive the interest for this book. I have found that all my books are having sales, which hopefully means a reader reads one, likes it, and purchases another. I would say 90 percent of my sales are Kindle e-books. I have also had success with earning royalties on Kindle Lending Library.

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Crystal Reavis

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Crystal Reavis recently published her book through a small publisher.  Learn more about her marketing methods and the important words of advice she has for new authors.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My book is a fantasy set in our world. It’s the first book in my series. Areal, my main character, is a paralegal who begins to have strange things happen to her. A man calls her and tells her she is being watched; soon after she begins to see people with black eyes, people watching her at her house. She also starts to meet new people who may not be what they seem. She learns angels and demons exist and that she may play a big role in their war for the world.

What motivated me to write it was my husband. I have been writing for years and never published anything. He told me he would love for me to pursue writing as a career. I figured I was already writing and had the time, so why not? Literally a few days later I had the idea for this series. I wrote the book we are talking about, Areal, in about four months. I just fell in love with it and couldn’t leave it for very long.

2. How have your sales been?

My sales are climbing. I sold about 11 books in the first month (not great), but I am picking up momentum. Many of my readers are waiting for a signed copy and I am working on getting those out. Once the signed copies are sent out I will have sold about 50-60 books. I am slowly getting better sales.

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