William Steele

In his engaging and well-reviewed autobiography, My Journey, Major General William Steele recounts his life and military experience.  He discusses why it was so important to acquire an editor and the specific, targeted marketing techniques he uses.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

This is a unique autobiography and one worthy of your time.  Consider the following reviews:

My Journey is a wonderful story of one man’s lifetime of dedication to his family and to the nation.”—Howard “Bo” Callaway, Secretary of the Army (1973-1975)

“[It is] a story of his life in childhood, in the U.S. Army, in corporate America, and upon his retirement.  [It] includes many interesting and moving details in his life recalled with great clarity . . .”—General William R. Richardson, U.S. Army (Ret.), Commander of the U.S. Army Training and Doctrine Command (1983-1986)

“It is splendid, engaging, written in an appealing conversational style, candid, and told with becoming personal modesty.”—Dr. Lewis Sorley, military historian and author of Westmoreland

2. What motivated you to become an indie writer?

Actually I intended writing about my life to provide some historical record for my family and future generations.  But I wanted it to be written and printed in a professional manner.  I hired an editor to help me achieve that goal.  After looking at the draft, she thought that others might benefit from my experiences and suggested that it be edited and published with that in mind.  At that point we decided to do so.

3. Have you been traditionally published? Why or why not?

No, because I did not start with publishing as a goal and did not approach a publisher for that purpose.

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Mike Maher

Mike Maher crafts fiction from his own real life experiences with The Colour Party – A Novel, about a young Irish-American political activist.  Mike discusses why the self-publishing route was a much better fit for his book.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

My first book, The Colour Party – A Novel, is not limited to one genre.  It’s an autobiographical novel set mostly in Dublin and New Orleans a few years ago.  It has the Northern Irish war as a backdrop.  And it shows an average young American who goes there planning to write a book but ends up being drawn into the conflict.  Nick Marr, the protagonist, also travels back to America on some risky business.  The bulk of the story is taken from real life.

2. What motivated you to become an indie writer?

I always dabbled in writing.  One reason I quit college and traveled around getting involved in things I saw was to have something to write about!  But the war that I thought would last five years tops dragged on much longer.  By that time I lost interest in commercial writing.  I just wanted to write a sort of memoir for my family.  But Amazon’s CreateSpace seemed too good to pass up.  Since self-publishing last August I’ve gotten positive feedback.  So I decided to try reaching out to more readers.

3. Have you been traditionally published?  Why or why not?

No, I have not been published before.  Some parts of my story were too controversial.  So I never was ready to go public, and didn’t have the time anyway.

4. How have you liked self-publishing so far?

My experience with self-publishing has been quite positive.

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