Jasveer Singh

Jasveer Singh has developed a successful budgeting plan for marketing his books. Learn why he believes the content of your book matters more than how you publish it.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Though my latest and fourth book is The Metro-Maniac Chronicles, my favorite is Double One Zero (110) – Out of the Shadows, my third book and my first fully fiction work. It’s my ode to the action and spy genre. Double One Zero (110) – Out of the Shadows is a story about deception and one man’s quest to find his identity. The journey will take him across the other side of Earth and then back to the capital of India, Delhi. Along the way, he will try to pick up the pieces and solve the puzzle that his life is. One of the review of my book stated, “Bordering on the line of Bourne Identity by Robert Ludlum, if you love mystery, thriller and embrace adequate inquisitiveness about one’s earnest question for identity, then this the book for you.”

2. How have your sales been?

My book was released in January 2020 and it was well-received. Sales of the paperback version were steady until the lockdown. E-book sales has been good as well.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

Self-publishing has been a gift for us indie writers. I have only seen positives so far. It is easy, is accessible to all, it can be customized as per your budget, and it is less time consuming. Traditional publishing is the opposite of all this.

Those who vouch for traditional publishing must understand that seldom would a reader pick up a book because of the publisher. Readers choose books based upon the cover page, the summary, and probably because of the author. So it doesn’t make any difference if you are a traditionally published author or a self-published one. Content is king and readers will choose your book irrespective of whether it is published through self-publishing or traditional publishing.

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