direct marketing | Kris Wampler

Scott Price writes in the spirituality and self-help genre and is the author of Power to Awaken: Totality. His incremental approach to marketing is more focused on direct interaction with readers, and he shares his thoughts on that here.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

I was motivated to create Power To Awaken: Totality to find a special place beyond the current mold of “pop-spirituality” and the simplicity of the message of being presented. This book provides a retreat for the reader to find their own stillness, self-reflection and silence which leads them to their own experience based on who they are and what they believe to be true. I just found in my reading that there is a lot of telling from a position of authority when “spirituality” cannot be told, it just is everything seen and unseen and it has to be known on a person by person basis. Thus this book gives some topics for contemplation and then quickly exposes the importance of going beyond the mind and into a space of trust and deep listening to connect with higher powers.

2. How have your sales been?

This project has just been released. Sales of the best quality PDF version of the book through my site have been the highest.

3. Have you been published by a traditional publisher? Why or why not?

I am submitting to a couple hand-selected publishers in this specific genre and will see how it goes. The best thing I can do here is let the quality and uniqueness of the content speak for itself.

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Sandy Hill is the author of Tangled Threads. In this interview she discusses her book along with her marketing efforts to book clubs and success with word-of-mouth marketing.

1. Tell me about your book – what is it about and what motivated you to write it?

Tangled Threads is a historical novel set in an 1890s North Carolina cotton mill village and briefly in a nursing home in Virginia in 1957. It tells the story of two lifelong enemies whose lives intertwine through the years until one woman calls the other back to the village to share a secret. It’s about forgiveness and how we want to end our lives.

2. How have your sales been?

Considering I so far have no website or blog and don’t tweet but am relying mainly on word of mouth, I’m satisfied. Slow but steady.

3. You’ve successfully sold books by reaching out to book clubs. How does one go about doing this?

First, I included book club discussion in the back and mentioned that it was good for book clubs in my Amazon tags and on my business cards. Then I asked women I know in book clubs if their club might like me to speak. Club members could read the first chapter online at Amazon for free and see my style, which reassured them about the quality of a self-published work. Slowly, word is spreading as club members mail a copy of the novel to friends in other states.

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