Florence Osmund

Florence Osmund self-published her first book, The Coach House, earlier this year.  In that time she has picked up a lot of great marketing tips, and she shares them here.

1. Give me the “elevator pitch” for your book in five to ten sentences.

1945 Chicago.  Newlyweds Marie and Richard Marchetti have the perfect life together.  Or at least it seems until Marie discovers he secretly attends a mobster’s funeral.  And when she inadvertently interrupts a meeting between Richard and his so-called business associates, he causes her to fall down the basement steps, compelling her to run for her life.  Ending up in Atchison, Kansas, Marie quickly starts a new life for herself in a coach house apartment.  Ironically, it is the discovery of the identity of her real father and his ethnicity that changes her life more than Richard ever could.

2. Tell me about the marketing techniques you’ve used to sell your books. Which ones have been the most successful?

One thing is for sure: books don’t market themselves, so we indie authors have to be diligent and creative in our marketing efforts.  Two ‘musts’ I believe are creating a website and maintaining a blog.  People just expect it, and if you want to get the word out about yourself and your books, you have to have these.  Some other methods I’ve used are the creation of Amazon and Facebook author pages, adding links to my website and blog in my e-mail signature block, participating in online discussion groups, seeking out book reviews, subscribing to book promotion sites, sending out a good press release, including testimonials in my website and blog, participating in online interviews such as this one, contacting book club members, and networking with family and friends.  If all my Facebook friends were to re-post my book announcement, I would reach close to 10,000 more people.  That’s a lot of potential book sales!

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