Frank Coles brings a wealth of experience to his writing and has enjoyed success in indie and traditional publishing. Learn how he’s mastered marketing across a variety of media (social and traditional formats) and why reviews are so important.
1. Pretend for a moment I’m a reader looking for my next book. Pitch me your book in five to ten sentences.
Dark Market (Assassin’s Rule): Kill anyone, anywhere, anytime. Never get caught.
John Savage is a special force of one. A corporate investigator who had to leave when an investigation went wrong. He’s become a 21st century warrior serving overseas, but not for any one government, only the highest bidder.
When he finds a dead body with links to his old life, he returns and finds that what forced him out was only the beginning of a conspiracy to commit murder on a grand scale: the Dark Market, in which anyone can take part and anyone can be a victim. Now Savage must battle to finish what he started.
2. What motivated you to become an indie writer?
I get a buzz from writing, the blank page is like siren call from another world for me. I’ve been writing professionally in one way or another for nearly two decades – TV, journalism, advertising, branding. Writing has taken me to the North Pole and all around the world. Then I became an ‘author’ four years ago. Since then my writing output has dropped. It became all too much about guessing what agents, editors and sales departments were up to. Learning all about the shadier parts of the business that are in plain view and pitching all the time – but so slowly – because the business is so slow.
Now don’t get me wrong, my bread and butter has always been pitching, whether it’s TV programs and formats or journalism and brand concepts. But there is a big disconnect in publishing between, well, everything: traditional and indie, agents and editors, slush piles and proper business development, taking risks and playing it safe, publishing times. It’s a book in itself!