Jasveer Singh

Jasveer Singh has developed a successful budgeting plan for marketing his books. Learn why he believes the content of your book matters more than how you publish it.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Though my latest and fourth book is The Metro-Maniac Chronicles, my favorite is Double One Zero (110) – Out of the Shadows, my third book and my first fully fiction work. It’s my ode to the action and spy genre. Double One Zero (110) – Out of the Shadows is a story about deception and one man’s quest to find his identity. The journey will take him across the other side of Earth and then back to the capital of India, Delhi. Along the way, he will try to pick up the pieces and solve the puzzle that his life is. One of the review of my book stated, “Bordering on the line of Bourne Identity by Robert Ludlum, if you love mystery, thriller and embrace adequate inquisitiveness about one’s earnest question for identity, then this the book for you.”

2. How have your sales been?

My book was released in January 2020 and it was well-received. Sales of the paperback version were steady until the lockdown. E-book sales has been good as well.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

Self-publishing has been a gift for us indie writers. I have only seen positives so far. It is easy, is accessible to all, it can be customized as per your budget, and it is less time consuming. Traditional publishing is the opposite of all this.

Those who vouch for traditional publishing must understand that seldom would a reader pick up a book because of the publisher. Readers choose books based upon the cover page, the summary, and probably because of the author. So it doesn’t make any difference if you are a traditionally published author or a self-published one. Content is king and readers will choose your book irrespective of whether it is published through self-publishing or traditional publishing.

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Tony Flood

41rVOGuQpfL._UX250_Multi-talented Tony Flood has written about celebrities and created his own fantasy adventure book. Learn how he’s used press releases and a variety of social media platforms to market his books.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My celebrity book My Life With The Stars contains revelations and amusing anecdotes about famous people I have interviewed and/or written about as a journalist. It features Elvis Presley, Frank Sinatra, Joan Collins, George Best, Bruce Forsyth, Britt Ekland, Muhammad Ali and a host of others. I was encouraged to write it by my wife and fellow author Heather Flood, who pointed out that I had met so many famous people who people would be interested to read about.

2. How have your sales been?

The sales have been good but the best sales have been achieved by my fantasy adventure book Secret Potion, which June Whitfield says is ideal for Harry Potter fans. Like Harry Potter, it is for both children and adults.

3. You’ve used both indie and traditional publishing for your books. What has your experience been like with both?

Traditional publishing has probably brought me in more regular royalty payments from Andrews UK with the e-version of The Secret Potion.

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J.T. Joseph

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J.T. Joseph combines history with a touch of adventure. In this interview he discusses the pros and cons of using a hybrid publisher, plus the numerous social media platforms and websites he uses for marketing. 

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My novel, The Adventures of Mary Nobleman, is about a girl who discovers she is a descendant of the legendary King Arthur. I was partly inspired by The Da Vinci Code.

2. How have your sales been?

I’m not exactly sure, because my publisher keeps track of the details.

3. You’ve described your publisher as a mix of both indie and traditional.  Can you elaborate on this?

They consider themselves a hybrid publisher. It combines self-publishing and traditional methods, but I hope one day I’ll be with a traditional publisher.

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Lorraine Fico-White, editor

I’ve personally known Lorraine Fico-White for a while now, and serve with her on the board of directors of the Charlotte Writers’ Club.  A professional editor, she discusses the role editors play in the writing process and how indies can make their books the best they can be.

1. Tell me about the editing services you provide.

I am a certified editor providing editing and proofreading services to authors.  Authors contact me before they self-publish or send out query letters.  I provide a free sample edit of the author’s work, evaluating the level of editing required and identifying ways to improve the manuscript’s marketability.  I also assist authors in developing personal bios and summaries for the book cover, creating discussion questions, and critiquing query letters and synopses.

2. What’s the difference between editing and proofreading?

Proofreading identifies grammar, punctuation, spelling, and typographical errors as well as formatting inconsistencies.  Basic copyediting includes proofreading in addition to ensuring content continuity, correct and effective word usage, and clarity of concepts.

Heavier editing includes basic copyediting tasks plus analyzing character and plot development, narrative flow, shifts in point of view, and organizational structure.

3. What role should the editor play in the writing process?

An editor assists the writer in making the book the best it can possibly be.  A great working relationship between an author and editor is critical to the success of a book.  A good editor will not change a writer’s voice, style or story. Instead, the editor offers a fresh, experienced perspective and respects the author’s work.  All edits must be approved by the author.

4. For each editing project you take on, what is your overriding goal?  In other words, what do you have in mind each time you look at a new manuscript or other writing?

My goal is to help authors achieve their goals.  Whenever I review a manuscript, I am always looking for ways to improve its marketability.  Errors and inconsistencies distract a reader, and the book could lose credibility.  If a reader loses interest, he/she will not recommend the book to friends and will not purchase subsequent books by the same author.

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