R.L. Walker

R.L. Walker believes authors should start early in their marketing efforts. Learn which networking techniques she’s used to get her books into readers’ hands.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, Kai’s Secret, is about a Navajo girl, Kai, who gets an internship to help discover her heritage. While she was working at the museum, she discovered that artifacts were being stolen and that she had the ability to shape shift into a hawk. She must use her abilities to stop the thief as she uncovers that there is a connection between the artifacts’ disappearance, the pipeline, and her parents’ disappearance years ago.

I was motivated by current events and my own experiences working on an archaeological dig site. I wanted to help more with the plight of the Native Americans and the pipeline going through their land. I thought that by writing about a reservation that was going through something similar more people might show more empathy towards their situation.

2. How have your sales been?

My sales are better than I expected, but not quite where I would like to be to make a living off my writing. I sell more in person at book signings and when I get media coverage. Sales seem to go hand in hand with promotions and media attention. However, it is hard to balance my job, writing new stories, and sending out press releases.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience with traditional publishing?

I have sent out a few query letters, but have not spent a ton of time trying to find a publisher or agent. I like the freedom that self-publishing gives you. You can write about things that you want to and not have things edited out due to a publisher’s demands.

Randall Moore

Welles Lang's Magic Box Cover_edited-1.jpg Randall Moore is working to make the switch from self- to traditional publishing. He shares his experience with the querying process and explains why book giveaways are not a preferred marketing method.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest published book is Welles Lang’s Magic Box. It’s about a genius cinema auteur who’s employing an innovation in performance capture with a side effect: not only are the actors’ performances captured but their souls are as well. It comes from an idea I had years ago about performers dying to be in a movie that will truly immortalize them. It’s a hybrid of horror and science fiction with action adventure and romance thrown in.

2. How have your sales been?

Sales have been tepid at best. I did a Goodreads giveaway of 100 digital copies and a Freebooksy giveaway of 1,300. I got one great review and some terrible reviews from people who failed to finish my book.

3. You’ve gone the self-publishing route. Tell me more about that and how you got into it.

Self-publishing started as a lark. It was exciting to see my short story for sale on Amazon. I made it free and had hundreds of downloads. I then expanded my short story into a novel, which became a trilogy. By now writing had become an all-consuming passion and I haven’t let up to this day.

Crystal Reavis

Crystal Reavis recently published her book through a small publisher. Learn more about her marketing methods and the important words of advice she has for new authors.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My book is a fantasy set in our world. It’s the first book in my series. Areal, my main character, is a paralegal who begins to have strange things happen to her. A man calls her and tells her she is being watched; soon after she begins to see people with black eyes, people watching her at her house. She also starts to meet new people who may not be what they seem. She learns angels and demons exist and that she may play a big role in their war for the world.

What motivated me to write it was my husband. I have been writing for years and never published anything. He told me he would love for me to pursue writing as a career. I figured I was already writing and had the time, so why not? Literally a few days later I had the idea for this series. I wrote the book we are talking about, Areal, in about four months. I just fell in love with it and couldn’t leave it for very long.

2. How have your sales been?

My sales are climbing. I sold about 11 books in the first month (not great), but I am picking up momentum. Many of my readers are waiting for a signed copy and I am working on getting those out. Once the signed copies are sent out I will have sold about 50-60 books. I am slowly getting better sales.

Morgan Amos

Mystery/thriller author Morgan Amos has learned many things – both good and bad – during her self-publishing journey. Find out the one mistake she made starting out that can be key to a book’s success or failure.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

“From the Killer’s Eyes” focuses on the small town of Somers and takes the reader into the life of Bradley Beckington and Katie Caldwell. Katie and Bradley meet and fall for one another, but what Katie doesn’t know is that Bradley has a sinister past that threatens to tear them apart, and if Katie isn’t careful she could wind up dead. The motivation for my book stemmed from watching a lot of Lifetime TV movies and seeing what they were producing. I tend to read a lot of thriller and mystery books also, and I am into true crime, so I got the idea to write my book from that.

2. How have your sales been?

Being honest, my sales haven’t been great. When I first released my book back in 2014, my dad helped me to sell copies, but once that stopped so did my sells, unfortunately. I promoted through social media and word of mouth, and I continue to, and it’s definitely been a process.

Fred Gordon

1. Give me the “elevator pitch” for your book in five to ten sentences.

My name is Fred Gordon, I’m a C5-C6 quadriplegic. I wrote an autobiography of my life called Still Looking Up. I wrote the book in hopes of inspiring any reader but especially people with spinal cord injury. In my years of being in a wheelchair I’ve heard horror stories of depression, not wanting to live and the hard times of adjusting to a new situation. I’ve been blessed to have not gone through any hard times with adjusting, and I want to give back to those that do. Not just SCI or wheelchair individuals but anybody that has gone through something that had the potential to stop their progression through life.

I try to give a picture of my life before the chair, so when they see my life after the chair they can see not much changed as I grew from a misguided teenager into manhood. I tried to tell my story as it happened, from going to jail, to losing the love of my life, to the initial accident, to getting saved and married. I put it all on the table, good and bad.

2. Why did you become an indie writer?

It’s funny you asked that because I wasn’t sure what an indie writer was before this interview. I don’t know, when I used to get sick and had to go to the hospital, I would talk to the nurses and share my life with them, and a lot of them would say I should write a book. I heard that for years and then one day, a quiet voice said, you need to write that book. So I started writing. I didn’t have a real plan, I’ve been winging it for real.

Sabrina Ricci

1. Give me the “elevator pitch” for your book in five to ten sentences.

The world will not end in 2012, Amara just knows it. The 20-year-old college reporter is set on debunking the Maya calendar myths and restoring the peace. But when a covert group starts hunting her, she and her roommate Cayden are forced to uncover her grandfather’s mysterious past.

At 20-years old, Mahaway is the brightest scribe in Ox Te’ Tuun, a powerful ancient Maya city. Then in 900 A.D., her life is torn apart by a greedy new king’s war. She, her best friend Yochi, and a new friend Ichik must band together to fight back and save their home. In doing so, they expose a deadly weapon, one that threatens to ruin everything.

Though these two young women live in different ages, their paths’ cross when Amara is tasked with discovering and stopping a secret before December 21 to save herself, and the world.

(On a side note, you’ll learn some interesting facts about the classic Maya reading my book. I did a lot of research, and tried to incorporate as much as I could.)

2. Why did you become an indie writer?

For a few reasons. Writing is something I have to do—if I go for long periods of time without writing, I feel anxious and restless. After getting my M.S. in publishing and working for a couple publishers, including Simon & Schuster and Random House, I decided that I really liked e-books and experimenting with different models. Digital publishing has really leveled the playing field for indie authors, I think, and I wanted to learn everything I could about it.

Katherine Holmes

Katherine Holmes has worked with small press publishers and as a self-published indie author. Learn more about her impressions of both processes, as well as which marketing method she believes helps indies the most.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Winner of Prize Americana, Curiosity Killed the Sphinx and Other Stories is a collection of short fiction exploring the complexities of life. Laying the profound beside the mundane, author Katherine L. Holmes creates rich and complicated characters who search for identity, meaning, and purpose within a world often dangerous and sometimes even cruel. Her readers relate to such struggles and find comfort as they face similar challenges of their own.

A couple clashing with early computers, a divorced woman finding her scattered family to be strangers, a girl running away to the shop where her parents’ antiques were sold, Midwestern college students in weather and water emergencies – these are some of the conflicts examined by the author. Past solutions tempt these characters as they consider contemporary choices.

2. Why did you become an indie writer?

Short story collections are difficult to market. I entered the Prize Americana contest and won. I was awarded publication by a small press publisher, Hollywood Books International. I’ve published poetry and fiction in journals and believe in the small press process.

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Jake Prytherch

Jake Prytherch uses the responsibilities of his daily life to motivate his writing ventures and to keep himself on his toes. He hopes to keep his readers on the edges of their seats too, and Jake talks about that, his marketing strategy, and why free giveaways are important.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Heal The Sick, Raise The Dead is a horror mystery about a journey from relative safety tinged with depression into a land of blood and violence. Although there are walking corpses in this book, it is not a “zombie” book. There is very little firepower, there is no army taking out waves and waves of corpses… it is a story about close quarters, grime, and the true terror that a return from the dead would elicit. The protagonist, Guy, is helped (and hindered) on this journey by a strange set of companions, including a huge man with an insatiable hunger for everything (including violence), a small vicious man with an odd ability, and a silent child who watches everything with cold grey eyes. It is a story about unraveling the truth before their sanity unravels instead.

2. Why did you become an indie writer?

I have always wanted to become a writer but have never had the confidence to pursue projects, and even though I actually finished my first novel The Binary Man in 2010 I simply left it to stew on my computer, not wanting any negative feedback. That feeling changed when I recently turned thirty and my wife gave birth to my second daughter. I’ve got a lot of responsibilities now, which feels very empowering! I think I’m doing alright as a father even though it’s a pretty hard job to do well, so I’ve finally decided to take the plunge and try and get a writing career off the ground, as it surely can’t be any harder! I’ve decided to pursue the indie route at the moment as it best suits my current circumstances. I can set my own hours around my job and family (generally very early mornings fueled by coffee), and I have no one to answer to if it all falls flat.

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Guy Portman

Guy Portman is relatively new to the self-publishing world but is already picking up a lot. Find out what he’s learned about effective use of social media and what he would do if he could start the process again.

1. Give me the “elevator pitch” for your book in five to ten sentences.

The following is the blurb for Charles Middleworth: What happens when Adrian, an actuary, has his banal and predictable existence turned upside down by sinister forces that he can neither understand nor control? How will he react to a revelation that leaves his life in turmoil? Will he surrender or strive for redemption in an altered world, where rationality, scientific logic and algorithms no longer provide the answers?

2. Why did you become an indie writer?

It seemed like the most rational decision considering the current publishing situation.

3. Have you been traditionally published? Why or why not?

I have not attempted to go down the traditional route. Charles Middleworth is not what I imagine publishers would necessarily consider a commercially viable commodity, like a vampire and/or erotica book for example.

4. How have you liked self-publishing so far?

It’s been a rewarding journey into the unknown. I have a great deal yet to learn and appreciate the fact that it is going to take time to generate sales.

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Lee Barrett

Lee Barrett believes in the inevitability of self-publishing, embracing the new power that authors have to shape their own destinies. Learn more about his novel, how he embraces social networking, and the sort of marketing you should be doing as you write.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Barge Pilot is a novel exploring modern fatherhood (at least, modern fatherhood prior to the Great Recession). Jack Webber is a mostly retired lawyer grappling with the dual burdens of chronic disease and a strained, almost non-existent relationship with his sons. Faced with the apparent suicide of Jack’s friend, who also happens to be the town drunk, Jack and a well-developed cast of characters try to find their way through the pitfalls of modern manhood.

2. Why did you become an indie writer?

With the exception of a few wild cards like J.K. Rowling and the like, there seems to be a real “career track” for becoming a professional, traditionally published author. Although writing has always been vital to my personal sanity, that was not a career track that spoke to me. In fact, I have sort of instinctively believed that I needed to reach a point in life where I finally had something to write about and that required that I have a career, a family, and engage in some of the great adventures that make up life.

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