F.P. Spirit is a fantasy writer who has worked hard to build an efficient marketing machine. Find out the top suggested methods for connecting your work with readers.
1. Tell me briefly about your latest book – what is it about and what motivated you to write it?
My latest book is titled City of Tears. It is the first novel in the new series, Rise of the Thrall Lord (ROTL). The plot revolves around a tower harboring enormous power, shrouded in mist, surrounded by an ancient city that has fallen under a terrible curse. All who once lived there walk the earth as undead, ruled by the former empress of the once great Naradon empire.
Though Heroes ended at a rather climatic point, it did not resolve everything for the characters of that series. ROTL takes up where Heroes left off, following the further adventures of Glo, Lloyd, Andrella, and the others as things take a far more serious turn. Demons have once again crawled up from the Abyss, undead are roaming the earth, and someone has appeared who can exert control over dragons. All these signs point to the possible return of the dread Thrall Masters, a group of mega-powerful mages who nearly decimated the world over a century ago.
2. How have your sales been?
I’ve found you have to market to sell. I had been doing well with AMS until about a year ago when they made major changes to their format. Since then, sales have been up and down. Recently I’ve been working with Courtney Cannon – she is absolutely amazing and I highly recommend her builders and book fairs for garnering readers. Also, I’ve been trying FB ads with some success. Still, it’s a work in progress.
3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.
Self-publishing makes it quite easy to get a book out into the market. I use KDP for ebooks. For print I was also using KDP, but for my last release I tried Ingramspark and they were great!
The pros of self-publishing is being able to get your book to an audience. You can also write at your
own pace since there are not deadlines. The cons are numerous. First, you have to edit the book, a process best done by someone else—it is so easy to miss your own mistakes and I do not recommend it. Second, you have to get the book in the proper format to be rendered into a published product. That can be tricky if text or pictures bleed out over the margins. Also, you need an appropriate cover. You can do this all yourself, but again I don’t recommend it. There is so much competition out there these days, that if your book doesn’t look professional, it will get passed over. Finally, you have to market for yourself which can be a daunting and time-
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