Larry Montgomery

Larry Montgomery is a prolific writer who is working hard to make his name in a crowded market. He discusses a variety of specific marketing techniques he uses to try to do so.

1. Tell me briefly about your current writing project – what is it about and what motivated you to write it?

My current project is titled The Case of the Persistent Widow. It is the first of a 12-book series entitled, “The Parables of Life.” I was inspired after reading a number of biblical parables from the King James version and wondered how these stories would play out in these days and times. While the original purpose of each of the biblical parables was Jesus’ attempt to simplify concepts for living a Christian life when you delve into them there is a lot of similarities to situations people, Christians or not, could find themselves in. If you like mysteries, whodunnits, or stories where the good guy isn’t just interested in getting in someone else’s pants; and if you have ever wondered how a 2,000-year-old biblical parable could apply to your life today, then read this book.

2. How have your sales been?

My test marketing on Amazon.com, as a self-published author, had surprising results. Based on those results, I decided to dive into an all-out marketing relationship with my current publisher, Newman Springs, and take the project directly to the market.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?

As I mentioned above self-publishing is a means to an end, the end being to get your work out into the marketplace. Self-publishing within the context of a limited campaign platform will only drive so much buying traffic to the author’s sales network. However, direct engagement within a multi-marketing platform is where the market separates the wannabes from the newbies. You can’t learn to swim in your bathtub but once you jump into the ocean, it is a sink or swim experience.

Janos Meteo

Janos Meteo uses what he calls “grassroots guerrilla marketing” to get his books into as many hands as possible. Read about his efforts to overcome the challenges of self-publishing.

1. Tell me briefly about your book, Fractured Glow – what is it about and what motivated you to write it?

It’s about an actor on, what he feels, is the cusp of success. He is shooting a movie and documents each day. The book starts off as a journal with short entries, but eventually morphs into a novel with each consecutive date as a full chapter instead of the day summarized. The main character is well-to-so, but sociopathic and carrying baggage. No matter how hard he tries, things always tend to go sour.

I had a dream about it and wrote it down the following morning, like I do occasionally (I have a bunch of novel ideas based exclusively on my dreams), and decided there was enough meat for a story. So I wrote it.

2. How have your sales been?

I have no idea. I just published it in November 2018 (it’s early December as of writing this) and have been promoting it person by person and online for now. I believe at least a few people have bought it.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?

I self-published just to start. I don’t really know anyone or have any means to promote on a grander scale. Also, it’s my first book and I’m unknown, so I thought it would be best to promote from the ground level. Grassroots guerrilla marketing, if you will, just for now until I get my bearings.

The experience has been good so far. I’ve met a lot of interesting people. I have not worked with an agent or sought a traditional publisher, but I’m not ruling it out.

Jenna Whittaker

13096190_1191304047568882_1555622748994703516_n Australian author Jenna Whittaker stays busy but manages to make time for her writing. In this interview she explains what self-published authors have to do to make their work a success.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is The Leavers. It’s a fantasy novel set in a marshland, bordered by an invisible barrier that nearly no one dares to cross. Novia, the main character, wakes up at the edge of it, and finds a Leaver – one of the ones who do cross the barrier, and never, until now, return. With his return comes desolation of the marshlands, the arrival of the beings from Beyond, and what you think is good and bad is turned on its head.

2. How have your sales been?

I’ve not gotten too much time for promotion lately; working on my current WIP, my part time job, and starting up my own pet sitting business! I get a few sales per month and I’m happy with that; I love every review that comes in!

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?

I decided not to go the traditional publishing route. I’m not sure why; mostly because of my impatience to have my book released, I think! My mother is a traditional/e-book publisher, so I made sure to have a properly formatted/edited novel ready for publication, based on what I’ve seen of her requirements and some of the more questionable submissions!

Self publishing is great, but only if you know what you’re doing or willing to put in the effort to learn. It’s vital to get a professional book cover, proper editing, and work on promotion constantly.

Michael Nye

Michael Nye believes that self-publishing maximizes an author’s creative control. Learn which marketing methods he avoids and the (many) words of wisdom he has for new authors just starting out.

1. Tell me briefly about your latest book, The Ballad of Masie & Linda. What is it about and what motivated you to write it?

After writing my fourth book, Nearwater, I began to wonder how two of the minor characters in it (Masie and Linda) would develop after escaping the abuse each had received for the first sixteen years of their lives. Because I needed to find out, I had to write the adventure. Masie and Linda are, and always will be, a little haunted by their similar pasts, but they feel free to talk about what happened because each knows that the other will understand, having had similar or the same experiences themselves.

Of all of them, this has been the most difficult to get down on paper as it deals with quite dark subject matter in a way that, I hope, is neither depressing, nor so up-beat as to be unreal. More than anything, the story explores the theme (present in all my books) of the nature of enduring friendship.

2. How have your sales been?

Best way to describe sales is slowish but steady. I get royalty payments from Amazon every now and then, which makes me happy that someone is reading my work.

3. You’ve chosen indie publishing as opposed to traditional publishing. Can you elaborate more on your choice?

I studied Fine Art at Sunderland Polytechnic in the late seventies/early eighties and the books have an echo of this training. I see them as entities in themselves and need to keep as much as I can under my own control. I doubt I would react too well at having a company involved in advising me on content or cover of my work. Some of my tutors at Sunderland Polytechnic would, no doubt, testify to that one!

J.T. Joseph

J.T. Joseph combines history with a touch of adventure. In this interview he discusses the pros and cons of using a hybrid publisher, plus the numerous social media platforms and websites he uses for marketing.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My novel, The Adventures of Mary Nobleman, is about a girl who discovers she is a descendant of the legendary King Arthur. I was partly inspired by The Da Vinci Code.

2. How have your sales been?

I’m not exactly sure, because my publisher keeps track of the details.

3. You’ve described your publisher as a mix of both indie and traditional. Can you elaborate on this?

They consider themselves a hybrid publisher. It combines self-publishing and traditional methods, but I hope one day I’ll be with a traditional publisher.

Susan Mills Wilson

Susan Mills Wilson has been self-publishing since 2013. She explains how free Kindle giveaways and constant web presence have benefited her marketing efforts.

1. Tell me briefly about your books – what are they about and what motivated you to write them?

All my books are romantic suspense. Each is usually about a person who gets entangled in a dangerous situation and must use his/her wits or get help from someone else to escape danger. I started out writing romance, but I like keeping the tension, action, and suspense going throughout the novel; therefore, I added those elements.

2. How have your sales been?

Four years ago, I got a big boost with my first book, Good Gone Bad, because Indie Reader and Huffington Post did an article where they compared my book to Gone Girl. Kirkus Review’s excellent review of my debut novel helped drive the interest for this book. I have found that all my books are having sales, which hopefully means a reader reads one, likes it, and purchases another. I would say 90 percent of my sales are Kindle e-books. I have also had success with earning royalties on Kindle Lending Library.

Crystal Reavis

Crystal Reavis recently published her book through a small publisher. Learn more about her marketing methods and the important words of advice she has for new authors.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My book is a fantasy set in our world. It’s the first book in my series. Areal, my main character, is a paralegal who begins to have strange things happen to her. A man calls her and tells her she is being watched; soon after she begins to see people with black eyes, people watching her at her house. She also starts to meet new people who may not be what they seem. She learns angels and demons exist and that she may play a big role in their war for the world.

What motivated me to write it was my husband. I have been writing for years and never published anything. He told me he would love for me to pursue writing as a career. I figured I was already writing and had the time, so why not? Literally a few days later I had the idea for this series. I wrote the book we are talking about, Areal, in about four months. I just fell in love with it and couldn’t leave it for very long.

2. How have your sales been?

My sales are climbing. I sold about 11 books in the first month (not great), but I am picking up momentum. Many of my readers are waiting for a signed copy and I am working on getting those out. Once the signed copies are sent out I will have sold about 50-60 books. I am slowly getting better sales.

Morgan Amos

Mystery/thriller author Morgan Amos has learned many things – both good and bad – during her self-publishing journey. Find out the one mistake she made starting out that can be key to a book’s success or failure.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

“From the Killer’s Eyes” focuses on the small town of Somers and takes the reader into the life of Bradley Beckington and Katie Caldwell. Katie and Bradley meet and fall for one another, but what Katie doesn’t know is that Bradley has a sinister past that threatens to tear them apart, and if Katie isn’t careful she could wind up dead. The motivation for my book stemmed from watching a lot of Lifetime TV movies and seeing what they were producing. I tend to read a lot of thriller and mystery books also, and I am into true crime, so I got the idea to write my book from that.

2. How have your sales been?

Being honest, my sales haven’t been great. When I first released my book back in 2014, my dad helped me to sell copies, but once that stopped so did my sells, unfortunately. I promoted through social media and word of mouth, and I continue to, and it’s definitely been a process.

D.E. Funk

D.E. Funk is a new author who recently released her first novel, Silent Rage. And full disclosure: she is my cousin! In this interview, she explains why she chose indie publishing over traditional, and why having a professional editor makes a difference.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My book is called Silent Rage and is about the birth of a serial killer. It details the home life of a juvenile, Russell, who ends up discovering the power he has over others through violence. There is only one female in his life who shows any concern about him. Libby Teach is currently a middle school teacher (name makes sense as you read the book) who is at work on her graduate degree which will enable her to become a behavioral therapist who specializes in juveniles. The book is not a juvenile read. There are real crimes and serious issues tackled in the pages.

I was motivated to write for a couple of reasons. First, I love to read and thought why not? I know what I like and don’t like and could surely write one as well. Second, I believe a lot of crimes could be prevented by early intervention such as behavioral or mental health courses taught to middle school aged kids. They face a lot of tough situations and don’t have the skills to address them. Maybe I can make a difference using writing as a platform.

Marques Peterson

Marques Peterson believes that if you can’t find a story you really like in a bookstore, you should write it. Find out more about his marketing efforts and why he believes you have to invest in your own product for it to be a success.

1. Give me the “elevator pitch” for your book in five to ten sentences.

I think the best way to tell you about my story is to tell you how I came up with this idea. Toni Morrison once said, “If there’s a book you really want to read but it hasn’t been written yet, then you must write it.” So I began to outline and I created a character that must go through hell to accomplish his goals. So I started thinking, what if a cunning, bold, twenty-one year old sorcerer witnesses his mother’s death to save his skin? It would make him very angry because he was too weak to save her and it would also make him vindictive because now he wants to get his brother for what he has done to her. But, since his mother is gone now, he also has the burden to save the world because he must collect the ancient stones of immortality before his brother can.

So the sorcerer begins his adventure to pursue each stone and make a few friends along the way, but trouble arises when they arrive at Westco village. The captain of Westco, having arsenals of deadly arrows and an army of guards, tries to stop them at any cost. Then there are other beings like the ferocious vangal birds that try to eat them; the tyranny preventers, Ober and Nob, which will do whatever they can to stop them; and the cold-hearted aurettas whose powers seem unstoppable – will the sorcerer and his friends ever collect the stones? This is exactly what happens in my book, Cold Spirits: Greed Vs. Passion.

2. Why did you become an indie writer?

I became an indie writer because I wanted to experience how it would be to publish my own book.

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