A.L. Collins

Fantasy writer A.L. Collins has turned an endless imagination into a cottage industry of writing.  His unique and creative approach to marketing – even involving scent candles to reference things created in his books – is presented here.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

People say to learn from the past, but that’s not always an easy thing to do.  Especially when your past has been literally erased from view.  Rigil thought he was normal.  He wanted to protect what little he had from the rest of the world.  But things did not go as planned when a shadow organization of immense power stormed his hometown, burning it to the ground.  Now he’s running for the capital city, praying he makes it in time to warn of the doom lurking overhead.  As he travels with a gypsy, a shapeshifter and a witch, Rigil combats enemies and black magic wherever they may arise.  However, the young man will soon learn that the road through the darkness is a harrowing experience when one tries to go it alone.

2. What motivated you to become an indie writer?

I’ve always loved storytelling.  I adore making people feel things they haven’t felt before.  I think that as I grew older I realized that my imagination was just overwhelming at times, so much so that I lay awake at night dreaming up wild adventures.  A lack of excitement in my younger life coupled with my fascination with people, personalities and characters is what really made me realize that writing is really what I wanted to do.

3. You have not been traditionally published.  Why?

For a few personal reasons I haven’t been traditionally published.  Not every publisher can discover every breakthrough book.  So many good ideas get lost in the shuffle.  And this is also a career just as it is a passion.  I had people to support, friends who counted on me.  I decided to take my future into my own hands.  I hoped that if I was any good at writing these stories, then the fact I didn’t get traditionally published wouldn’t matter.  Maybe the stories would shine through on their own.  I am still looking for options, but I’ll continue writing regardless of my publication status.

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Ted Gross

Ted Gross is a short story writer who’s busy with a variety of writing projects.  In this interview he offers a laundry lists of recommendations for indie writers to successfully get their books out there.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Ancient Tales, Modern Legends, a short story collection by Ted William Gross, presents the reader with engaging and thought-provoking stories spanning the ages.  Covering subjects of love, loss, pain, desire, need, frustration and hope, these stories are meant to entertain as well leave an indelible impression upon the reader.

This is not a book to dismiss easily.  Enjoy it, grow with it.  You will, in turn, be haunted by it and the stories will remain with you long after you have closed the pages.

As almost all authors will tell you, their work in writing is a labor of love.  “Ancient Tales, Modern Legends” is a collection of stories that were written over many years, sometimes in great pain, sometimes with great joy, and is certainly a labor of love for both the author and the reader.  As colleagues read them, and some were published, I was prodded to publish the rest.  It is my hope that they will make you, the reader, stop and think, perhaps just about the waywardness of life.  They all are short stories in the pure art form of this genre.

2. What motivated you to become an indie writer?

I followed the industry for many years.  I have watched the indie book explosion.  I have also closely watched the trends.  My feeling is that the days of traditional publishers where they were the “bully” on the block has come to an end.  It is an age of “let the reader choose”.  You can write just so many query letters, have just so many books accepted and then cancelled on you before you either give up or find another avenue.  Indie book publishing offers another avenue.  And it is becoming more and more legitimate in the eyes of readers.  And certainly easier to actually go through the “publishing routine”.

In the end, simply a matter of practical thought and decision.

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Sean MacUisdin

Sean MacUisdin is a sci-fi writer who lets his imagination tell the story.  Sean talks about balancing writing and marketing and why he’s exploring the use of e-book trailers on YouTube.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me one of your books in five to ten sentences.

Were you ever afraid of boredom more than the unknown?  Did tedium and predictability, those bywords so often associated with the responsibility of adulthood, give you pause for a moment, and inspire you to do the unexpected?  Meet Alexander Armstrong: seventeen years old, poised to graduate high school and preparing for the comprehensive education and career laid out by his parents. That is until, fueled by an immature desire for adventure, he stole away one night and hopped a train for Vancouver where, in a fit of teenage pique, he signed up for service in the United Nations Off-World Legion.

Eight weeks later, as he jumps from the bed of a transport truck into the mud of the colony of Samsara, twenty light years from Earth, Alexander is confronted not by a sterile and deliberately planned colony of his dreams but by a world of transplanted tribes, warlords, and refugees.  It is a world where the tundra camel and steamboat reign supreme over the trackless steppes and mountainous lakes and rivers; where pirates, Chinese Tongs, Kazakh bandits, and Gliesiun warriors pale before the presence of his decuria leader, Subedar Angus Motshwega, better known throughout the Legion as MacShaka the Tartan Zulu.

2. What motivated you to become an indie writer?

To be honest, I was motivated by what often felt like insurmountable odds in getting my book to print.  Agents, publishers, awards, and no end of luck seemed to be the factors I needed to bring my books to print, so I opted, after a course at the local college, to take the e-book approach.

3. Have you been traditionally published?  Why or why not?

I have only had a poem published in a Canadian anthology.  I tended to write more than market, since I spent much of my time over the last decade away with the Royal Canadian Navy.  It’s only recently with a shore posting that I have had the time to concentrate on marketing my books.

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Gilly Fraser

Gilly Fraser has been traditionally published and so has seen both sides of the writing profession.  She advises indies to edit their books and work tirelessly to get them in the hands of readers.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

If my book Forbidden Love and Other Stories were to be reborn as a curry, it would be hotter than a korma, but not as spicy as a vindaloo.  It would probably be something like a Chicken Tikka Masala!  The four short stories in this collection have nothing in common except romance, and a touch of humor.

In Slippery When Wet, Maxine has to decide if she’s living a dream come true or a nightmare when the man of her fantasy turns up unannounced in a swimming pool.

In the title story Forbidden Love, rock star Jake Lee is drawn back to his roots and the girl who first inspired him.  But has he left it too late to go home?

In The Great Pretender, a tale of love and retribution is played out through the ages – but not unobserved.

And in Melissa and the Cowboy, lust can happen along at the most inopportune moment.

2. What motivated you to become an indie writer?

I love the independence of it.  It’s not an easy option – far from it – but I relish the opportunities and the freedom it affords to the writer.  I’m aware that this freedom is open to abuse by those who are content to publish sub-standard material and so it’s up to those writers who genuinely love their craft to produce the very best work possible.

3. Have you been traditionally published?  Why or why not?

Yes – I had nine books published by Mills & Boon under the pen-name of Rachel Elliot and I’m very proud of that.  I hope the rights will soon revert to me so that I can publish the backlist, though I’m quite keen to rewrite the books to some extent to make them fresh and up to date.

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Kathryn Jones

Kathryn Jones has worked with a local publisher, but chose to self-publish after learning she could make more money doing it herself.  Here she explains her use of postcards and CreateSpace as part of an overall marketing strategy.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me one of your books in five to ten sentences.

Struggling?  Want to make your life better?  Perhaps you feel as if your life is already taking you down the right path.  Want to improve it?  Try talking to God.  Conquering Your Goliaths: A Parable of the Five Stones is for anyone desiring to travel beyond mediocrity, pain and fear.  Want to take your life to the next level?  You’ll want to read this book.

2. What motivated you to become an indie writer?

I like having my hand in all of the variables of publishing: book cover creation, formatting, marketing….

3. Have you been traditionally published?  Why or why not?

Not traditionally in the sense of a national publisher picking up my book, but my first book was published by a local publisher.  I did most of the marketing and figured that I could make more money doing the book myself while still being able to market my book.

4. How have you liked self-publishing so far?

I love it!  My husband is a big help; he has learned to do all of the formatting, all of the technical stuff to get a book looking great, and I help him decide on a cover and the general layout of the book.  CreateSpace is a great place to get your work published.  Less than $50 is spent getting a title in print, and books are printed as they are sold (POD) so the investment is small.

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Stuart Carruthers

Stuart Carruthers, author of As the Crow Dies, had two very good reasons for skipping the traditional publishing route: speed and creative freedom.  He explains why reviews are important and why you should create a buzz around your book before it’s released.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

A high speed, action packed novella set in China.  Hong Kong resident and journalist Harry Patterson is sent to investigate a mundane story about a new CEO at a technology company.  But when there’s a murder and the secret service are involved, Harry’s world gets turned upside down and it leads him to discover more about the underbelly of China than he ever knew.

2. What motivated you to become an indie writer?

Fear of rejection!  But seriously I think it’s a sure fire way to get your book out to the public in the quickest time.

3. Have you been traditionally published?  Why or why not?

No.  I opted not to spend my time touting the book to agents for a couple of reasons: (i) speed; it takes a long time to get an agent and then if you get lucky, sell it to a publisher who then takes a year to get it to market (ii) I have more creative freedom; if the book doesn’t sell, I can revise the description and the content to push things in a different direction.

4. How have you liked self-publishing so far?

It’s early days, I only published the book at the end of January, so I haven’t really come to grips with marketing it or myself.

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Paul Mila

Paul Mila, author and underwater photographer, makes the ocean an integral part of his writing.  Although he uses social media, he also makes presentations at trade shows and speaks before groups to market his book.  He discusses this and a host of other techniques he suggests.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me one of your books in five to ten sentences.

Dangerous Waters is the perfect book if you’re looking for an enjoyable, easy beach read while relaxing under a coconut palm.  Appealing to divers and non-divers alike, the story is a fast-paced, action-adventure thriller about a young woman’s struggle to overcome adversity.  Dangerous Waters has all the ingredients for a gripping undersea adventure: ferocious sharks, friendly dolphins, nefarious criminals, and enough chemistry between an athletic, sexy heroine and a bold, yet sensitive, hero to spark romance in the steamy Caribbean.

2. What motivated you to become an indie writer?

I accidentally fell into the indie class as a result of deciding to forge ahead despite rejection from the traditional publishing channels.
My philosophy: I’d rather be self-published than non-published.

3. Have you been traditionally published?  Why or why not?

Nope.  Why not?  It’s not for lack of trying, since I sent numerous query letters to agents for each of my three novels before deciding to self-publish.  Who knows why the traditional community of agents and publishers rejects authors and manuscripts?  They have many reasons.

4. How have you liked self-publishing so far?

Self-publishing has been both wonderfully rewarding, and also extremely frustrating.

Rewarding because of the many unsolicited e-mails I’ve received from readers who enjoy my books, and from the incredibly interesting people I have met, and with whom I have become friends, along my literary journey.

Frustrating because you are continually fighting the never-ending credibility battle: convincing bookstore to carry your books, convincing reviewers to review your self-published book, convincing people to buy your book.

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Petra Kidd

Petra Kidd is a short story writer who is new to self-publishing but has already learned a great deal.  She explains why marketing must be a constant focus of authors, why she doesn’t use KDP Select, and why she works hard to avoid spamming potential customers.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me one of your books in five to ten sentences.

The Eight of Swords takes you through Jayne Patchett’s thoughts and emotions when she arrives home to find a family of Romanian gypsies has taken over her house.  It makes you wonder what you would do in the same situation.  Her reactions might surprise you and you will be compelled to read on to find out what her actions are upon this discovery.

It’s a short story but a big story!

2. What motivated you to become an indie writer?

I had been studying the rise in e-publishing with interest for some time.  The idea of having total control over the cover design, format and getting instant feedback particularly appealed to me.  I am not a terribly patient person and I like to see results quickly.

3. Have you been traditionally published?  Why or why not?

I wrote a couple of novel manuscripts around ten years ago and spent some time sending them out to agents only to receive rejections. Although I was keen to carry on writing, I’d just started a business and that took over my life so seeking a traditional publisher went by the wayside.  In a way I am glad I didn’t have success at that time.  With hindsight I can see how much my writing has improved and I have learned a lot over the past ten years.  I wrote a weekly column for the Eastern Daily Press around five years ago and that was a real turning point for me.  It was very encouraging to have such a large regional paper be prepared to pay me for my writing and it gave me confidence to continue.

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Malika Gandhi

Malika Gandhi, author of Freedom of the Monsoon, is a writer who’s chosen the indie route after being denied the traditional route.  She talks about her book and all the work she did to learn how to self-publish the right way.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Ever wondered what your life would be like if it was suddenly turned around by one thought, one action?

Ever thought you were safe?

Ever sacrificed in honor of your country?

1942 saw the beginning of an Indian ‘war’ against the British Raj as Mohandas Karamchand Gandhi’s cry of Quit India was felt across the subcontinent of India.  Meet Rakesh, Dev, Pooja, Amit and Sunil; five individuals with their own story to tell.

Read how they fought, sacrificed and hoped for a ‘Free India’ as they struggled against the horrendous happenings of the Independence Era.

2. What motivated you to become an indie writer?  Have you been traditionally published?  Why or why not?

Like so many, I tried the traditional channel of becoming published and like so many, my manuscript was declined as the clientele lists of the publishers and literary agents were full and couldn’t possibly take on any more.  Taking a step back I reflected on what to do – keep trying to have my manuscript accepted or try self-publishing?

My editor, John Hudspith (see his website, kimissecret.wordpress.com), pointed out the benefits of going down the indie route.  The more I researched into this, the more I became convinced to try this.

Becoming an indie writer was like a breath of fresh air which gave me the opportunity to have my book published far quicker than going through the traditional route.

3. How have you liked self-publishing so far?

I find self-publishing exciting.  It is a beautiful journey into one’s creative ability.  It is hard work but which comes with self-satisfaction.

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M.K. McClintock

M.K. McClintock chose indie writing because of her ability to write and market as she likes.  She explains the importance of editing, as well as which social media she uses (and doesn’t).

1. Pretend for a moment I’m a reader looking for my next book. Pitch me one of your books in five to ten sentences.

A family legacy built on a wild land.  A struggle for justice, love and survival.  Brenna Cameron travels from Scotland after losing someone she loves in search of family she didn’t know existed.  Alone now in the world, Brenna makes an arduous journey, following the trail of discovery to Briarwood, Montana.  Ethan Gallagher takes on the unwanted duty of self-appointed protector to the headstrong Scot, only to discover there is such a thing as second chances and more to life than revenge.

2. What motivated you to become an indie writer?

The undeniable freedom it provides. Writing my way, my prices, my rights.

3. Have you been traditionally published? Why or why not?

Not yet!  I didn’t have the patience to wait for that to materialize.  After speaking with a couple of agents, I realized the process could take quite some time and I was more interested in seeing my books in print sooner rather than later.

4. How have you liked self-publishing so far?

I’ve enjoyed the process.  I like the complete control I have over everything from cover design to book prices and keeping all rights, especially the digital.  The process has been surprisingly simple and relatively stress-free.  Even if I did go with a traditional publisher at some point, I would still opt to self-publish books.

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