Deborah Bouziden

Deborah Bouziden has used traditional and self-publishing. Find out why she believes both types of authors have to use every marketing technique available.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, 100 Things to do in Fort Collins before You Die, is a travel guide. It lists 100 places and things people can do in and around Fort Collins, CO. I had written other
books similar to this one, but about Oklahoma and Oklahoma City. Reedy Press, which is my publisher, actually came to me and asked me to write it. They were familiar with my other books and thought I might be a good fit to write this one.

2. How have your sales been?

I am pleased to say sales for this book have been steady despite the challenges we have faced because of COVID-19 and then most recently having to evacuate because of wildfires in our area. We’ve had to move and reschedule book signings, but overall, sales are good.

3. You’ve used both self-publishing and traditional publishing.  Which do you prefer, and what are the pros and cons of each?

I have worked with several different traditional publishers over the years like Globe Pequot, Writer’s Digest Books, Reedy Press and others. They all offer different perspectives on projects that I do and I appreciate their editorial, art, and marketing expertise. With self-publishing you have to find someone to edit your projects and if you have artwork you want to include, an artist.

Of course, marketing is marketing. An author has to be able to invest time, energy, and money regardless, but a traditional house can point you in a myriad of directions you might not have thought about. Continue reading

Margo Thomas

Margo Thomas believes in using social media to make valuable connections, not just to increase page likes. Find out why she decided to outsource her self-publishing efforts.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is called I Am College Bound. It is a college-prep planner for high school students. I work with high school students daily and realized that many of them make decisions about going to college with hardly any research. They choose their potential careers, college majors and colleges with limited information. As a result, students are going to colleges they cannot afford, to obtain degrees they are not truly invested in to pursue careers that will not pay them nearly enough to pay off their crazy student loan debt before they retire.

2. How have your sales been?

Sales have initially been sporadic. I published the I Am College Bound Planner early in the pandemic. I previously planned to participate in a number of in-person tabling events, but those plans changed. My ultimate goal, though, is to use the books to segue into speaking, training and coaching. I recently got an opportunity to speak to a group of high school girls who are preparing for college. The organizers agreed to purchase the planners as part of my fee. I got a call about another opportunity at a high school to purchase my planners as part of a grant. So, I anticipate increased sales in the near future.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

I used KDP/Amazon self-publishing through a company called Junkanoo Publications & Consulting. I honestly did not want to learn the full process and was willing to pay a realistic price for it to be done. I do have access to my KDP/Amazon account, which allows me to make changes as needed.

The overall experience for me with self-publishing has been positive. I suppose the negative aspect of self-publishing is that I am responsible for promoting my books, which means that I have to learn and experiment with different marketing ideas. Continue reading