Deborah Bouziden

Deborah Bouziden has used traditional and self-publishing. Find out why she believes both types of authors have to use every marketing technique available.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, 100 Things to do in Fort Collins before You Die, is a travel guide. It lists 100 places and things people can do in and around Fort Collins, CO. I had written other
books similar to this one, but about Oklahoma and Oklahoma City. Reedy Press, which is my publisher, actually came to me and asked me to write it. They were familiar with my other books and thought I might be a good fit to write this one.

2. How have your sales been?

I am pleased to say sales for this book have been steady despite the challenges we have faced because of COVID-19 and then most recently having to evacuate because of wildfires in our area. We’ve had to move and reschedule book signings, but overall, sales are good.

3. You’ve used both self-publishing and traditional publishing.  Which do you prefer, and what are the pros and cons of each?

I have worked with several different traditional publishers over the years like Globe Pequot, Writer’s Digest Books, Reedy Press and others. They all offer different perspectives on projects that I do and I appreciate their editorial, art, and marketing expertise. With self-publishing you have to find someone to edit your projects and if you have artwork you want to include, an artist.

Of course, marketing is marketing. An author has to be able to invest time, energy, and money regardless, but a traditional house can point you in a myriad of directions you might not have thought about. Continue reading