Larry Montgomery is a prolific writer who is working hard to make his name in a crowded market. He discusses a variety of specific marketing techniques he uses to try to do so.
1. Tell me briefly about your current writing project – what is it about and what motivated you to write it?
My current project is titled The Case of the Persistent Widow. It is the first of a 12-book series entitled, “The Parables of Life.” I was inspired after reading a number of biblical parables from the King James version and wondered how these stories would play out in these days and times. While the original purpose of each of the biblical parables was Jesus’ attempt to simplify concepts for living a Christian life when you delve into them there is a lot of similarities to situations people, Christians or not, could find themselves in. If you like mysteries, whodunnits, or stories where the good guy isn’t just interested in getting in someone else’s pants; and if you have ever wondered how a 2,000-year-old biblical parable could apply to your life today, then read this book.
2. How have your sales been?
My test marketing on Amazon.com, as a self-published author, had surprising results. Based on those results, I decided to dive into an all-out marketing relationship with my current publisher, Newman Springs, and take the project directly to the market.
3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience?
As I mentioned above self-publishing is a means to an end, the end being to get your work out into the marketplace. Self-publishing within the context of a limited campaign platform will only drive so much buying traffic to the author’s sales network. However, direct engagement within a multi-marketing platform is where the market separates the wannabes from the newbies. You can’t learn to swim in your bathtub but once you jump into the ocean, it is a sink or swim experience.