Patrick Turley has worked to create a niche for his Marine-based book and to give it the publicity effort it deserves. Learn more about which methods work particularly well for him and why he feels every marketing approach should be considered.
1. Give me the “elevator pitch” for your book in five to ten sentences.
The only existing first-person, insider account of Marine Corps Boot Camp, documenting the good, the bad, the ugly and the hilarious in the making of the Few and the Proud. A microcosm of how the “slacker generation” responded to a nation in need in the shadow of terror, Patrick Turley walked, ran and double-timed through the place and captured it in his book Welcome to Hell: Three and a Half Months of Marine Corps Boot Camp. From the moment the drill instructor said “Welcome to Hell!” Turley and his fellow recruits felt a sense of foreboding that proved well founded. The author, who endured and survived the foreboding, looks back and captures those anxious times with a sharp line for detail and a smile for the people, DI’s and all, who shared the three and a half months. Former Marine and Pulitzer Prize winning playwright John Patrick Shanley, after reading a draft of Welcome to Hell, put it in complete perspective: “It’s great to have gone to Marine Corps boot camp. It’s terrible to be in Marine Corps boot camp. It’s fun to read about Marine Corps boot camp.”
2. Why did you become an indie writer?
I feel like this is an important story to be told and a niche one that can carve its own market out as well as being an excellent and well-rounded story for a much broader mass appeal.
3. Have you been traditionally published? Why or why not?
No. The industry for traditional publication is evaporating before our eyes. Without a big name to command your own audience, mainstream publishers aren’t particularly interested in first-timers anymore.