Alan Dawe’s book, The God Franchise, was a finalist in a New Zealand book competition, and he’s been busy marketing it ever since. Though new to self-publishing he’s already learned a lot – and shares some here.
1. Tell me briefly about your book – what is it about and what motivated you to write it?
The God Franchise is literally a theory of everything. I have always believed that everything in existence must be able to be explained in a cohesive way, so the idea of writing such a book was very attractive.
After an earlier stretch of writing in 2003, and a seven year break while I studied a number of healing modalities, I began again on a specific book in February 2010. After six months of work on the book, I realized that The God Franchise needed to be written first. So I started again, employing some of the previous material, and focusing on the overall foundation of the spiritual and life truths I had gleaned over the past 50 years. There were many parts of the book where I did not know where I was heading or what I needed to write, so reading what I had written became an interesting learning process for me too. Often, I would say to myself, “So that’s how it works!” I can honestly and humbly say that a lot of the work was inspired from beyond what I consciously was aware of before I started.
The God Franchise is about God, the universe and why things are as they are. It is about you and me, and the purpose of our lives. It is about our Higher Selves and our Lesser Selves (The Ego). The book shines the light of a new perspective on the beliefs that we have carried from the past, and I have presented them in a way which aims to reconcile the major beliefs held around the world.
2. How have your sales been?
At this point I honestly don’t know as the book is only a month old. Having said that, I have had an extremely positive response from personal sales, and from bookshops in Auckland (NZ) that have picked up the book. I feel that as people become aware of the book, they will buy it. There is something in it for everybody, and something really huge.
3. Your book did very well in a writing competition recently. Tell me more about that.
Yes, the book was a finalist (4 out of 57 entries) in the Ashton Wylie Trust Unpublished Manuscript Award 2011. I had only completed it a few days before the deadline and it was proofread by a friend. I have since had it professionally proofread and copyedited, designed by a book designer, and have restructured Part One. The end result is stunning, and I will enter it in the Published Book part of the contest this year, with the intention of winning the top award! The Award is prestigious and is specifically in the Mind-Body-Spirit genre and offers one of the highest prizes in the country for a book award, $10,000.