Gini Graham Scott, Ph.D., owner of Changemakers Productions, has vast experience in writing, publishing, and film, as well as consulting and marketing work. I decided to talk with her about her background in these areas and how indie authors can market themselves and their brands.
1. You’ve written over 50 books. Tell me briefly about some of them.
My books range in subject matter based on what I have been interested in at the time. Some of my earlier books deal with social issues and lifestyles, then with marketing and sales, after that creativity, success, resolving conflict, and personal and professional development, improving relationships in the workplace, and most recently with promotion, using the social media, and writing and producing indie films.
The most recent, coming out Nov. 29, is The Complete Guide to Writing, Producing, and Directing a Low-Budget Short Film, based on my experience in writing, producing, and sometimes directing over four dozen of these. I also started my own publishing company, Changemakers Publishing, which features mostly self-help and popular business books. The two most popular ones are The Complete Guide to Using LinkedIn to Promote Your Business or Yourself and The Truth About Lying.
2. How have your sales been?
Some of my most popular books have sold 10,000-20,000 copies, such as Mind Power: Picture Your Way To Success; The Empowered Mind: How to Harness the Creative Force Within You; and Success in MLM, Network Marketing, and Personal Selling.