Sarah Patt

Sarah Patt has worked hard to market and promote her books, and understands the true meaning of “never give up.” Find out what she has learned throughout her publishing journey.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

In my debut novel, Because of Savannah, Dakota Buchannan believes there can be nothing worse in life than losing her mother until her father suddenly dies, leaving her orphaned at sixteen. As she attempts to muddle her way through the funeral, Dakota is introduced to a man twice her age who looks remarkably like her father. Moments later, it is revealed that Luke is the son her father never knew he had and her brother. Luke invites her to join his family with the option of returning to Fort Worth to live with her bachelor uncle if she is not happy. Despite influence from Luke’s narcissistic wife, it does not take long before their adorable four-year-old daughter, Savannah, captivates Dakota.

As things begin looking up for Dakota, she meets a college graduate at a barbeque, setting off fireworks in her love life. But when her uncle falls victim to a near-fatal hit-and-run, Dakota is compelled to revisit her old home where the past collides with the present as she comes face to face with a killer and a shocking secret. In this gripping story, an orphaned teenager is led down an unexpected path through pain, fear, and danger to the eventual realization that everything in life happens for a reason.

2. How have your sales been?

I have sold over 500 e-books and paperbacks combined since its release and supposedly this is good considering I self-published. But naturally I wish it were way more!

3. You’ve used both self-publishing and traditional publishing. Which do you prefer, and what are the pros and cons of each?

I used Archway Publishers to transform my manuscript into a novel. The positives were their efficient step by step directions and assistance and most of their staff were genuinely friendly and helpful. The negatives were their added fees with every little thing! I also hadn’t realized their marketing is zilch. I knew most of it was all up to me but didn’t expect them to completely go ghost on me!

Thankfully my sequel, Dakota, got picked up by Histria Books and will be placed under their YA label, Addison & Highsmith. They are releasing it in the Fall of 2021. Histria isn’t necessarily a “traditional publisher” but they aren’t initially charging me to publish as Archway did. Continue reading

Anurag Shourie

Dr. Anuragpic

Anurag Shourie is an Indian author who chose traditional publishing for his novel.  Find out what led him down this path and his advice for selecting a good book reviewer.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Half A Shadow is my debut novel.  It is said that the reign of the supernatural begins at the point where the jurisdiction of science ends.  Never the twain shall meet.  Here is a story that entwines the two domains together, a mytho-medical thriller.

A series of events that occurred on a stormy night while I was dispensing my duties in a cancer hospital led me to conceptualize the plot of Half A Shadow.  It is the story of one man’s quest for redemption.

2. How have your sales been?

The sales of Half A Shadow have been encouraging.  The readers have bestowed a lot of love on this book belonging to an uncommon genre.  The reviews have been mostly positive with the critics giving it a “thumbs up.”

3. You’ve decided to use a traditional publisher for your book. Why did you choose this versus self-publishing?

Self-publishing is a grey area as there is a very thin line of demarcation between self-publishing and vanity- publishing.  I am of the firm belief that if my work is good enough it will find a decent publisher who is keen to share my vision.

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Nancy George

The Silent Scream Ebook 1.jpgNew Zealand author Nancy George’s latest work is an intensely personal account of her terminally ill husband’s battle with cancer.  Read about her book and the wealth of advice she has for new authors starting out.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is non-fiction. I usually write fiction/romance.  My book is called The Silent Scream.  This is my journey with my terminally ill husband who had cancer.  I wrote The Silent Scream to help people who are about to take the same journey as me.  I wanted people to know they are not alone.

2. How have your sales been?

Sales for this book have been going well.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

I am on Amazon and I self-publish.  With the help of my PA [publishing assistant] and my editor the process has been an easy one for me.  So far nothing has gone wrong.  Sometimes when you send your book to a traditional publisher it ends up in a pile and never gets read.  By self-publishing you get your book out their for people to see.  Plus you have control of the titles and the cover.

The major thing I learned about publishing was how big it is and how there are so many platforms.  I am still learning.  I will admit that without the help of my editor and PA I would never have known how large the publishing world is.

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Katherine Holmes

Katherine Holmes has worked with small press publishers and as a self-published indie author.  Learn more about her impressions of both processes, as well as which marketing method she believes helps indies the most.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Winner of Prize Americana, Curiosity Killed the Sphinx and Other Stories is a collection of short fiction exploring the complexities of life.  Laying the profound beside the mundane, author Katherine L. Holmes creates rich and complicated characters who search for identity, meaning, and purpose within a world often dangerous and sometimes even cruel.  Her readers relate to such struggles and find comfort as they face similar challenges of their own.

A couple clashing with early computers, a divorced woman finding her scattered family to be strangers, a girl running away to the shop where her parents’ antiques were sold, Midwestern college students in weather and water emergencies – these are some of the conflicts examined by the author.  Past solutions tempt these characters as they consider contemporary choices.

2. Why did you become an indie writer?

Short story collections are difficult to market.  I entered the Prize Americana contest and won.  I was awarded publication by a small press publisher, Hollywood Books International.  I’ve published poetry and fiction in journals and believe in the small press process.

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P.I. Barrington

P.I. Barrington blends sci-fi and romance in a unique and accessible way with her book Isadora DayStar.  Read why she prefers traditional over indie publishing and how she uses reviews in her marketing strategy.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

When drug-addled assassin Isadora DayStar finally snags a major interplanetary killing job, she thinks it will both support her habit and revise her status as the laughingstock of her profession.  Instead, she embarks on a journey that brings her face to face with her tortured past.

2. What motivated you to become an indie writer?

First, I think I wanted to see what I could do with a novel that didn’t have too much romance and, more importantly, how people would respond to something darker in sci-fi.  Also, I think I wanted more control of what I was writing, how I was promoting it, breaking out of rules of genre and publishing.  I wanted something that both men and women would find interesting rather than staying within the usual boundaries of what women read which is mostly romance.

I wanted to bring women to the idea of reading something outside their comfort zone that was still interesting and engaging to them.  I also desperately wanted to have men read and respond to my novels too.  I thought they would respond positively by the grittiness as opposed to tossing the book thinking “Ugh, romance.”  The first man to review it loved it so much he compared it to Gene Roddenberry.  I wanted to be free enough to write something commercially viable and attractive to both men and women.

3. Have you been traditionally published?  Why or why not?

Both now with Isadora.  I personally prefer traditional publishing for several reasons. First you have editors who are generally excellent and are just as committed to making your work a success.  They double check your work and let you know what needs to be fixed.  I have no problem with that at all.  Second, the responsibility of creating cover art for your novels is not on your shoulders and I was blessed with literally the best cover artist in the world for my first trilogy, Future Imperfect.  Third, psychologically, you have the security of a publisher behind you, regardless of how much they participate or don’t in your promotional efforts.

I first tried a traditional publisher rather than self-published because I wanted the experience of working with one and for the reasons listed above, including to see if I was good enough for someone to accept my work.  I have no complaints about that experience whatsoever.  It taught me so much and I’m so appreciative of that.  It boosted my professionalism and made me take my writing seriously.

4. How have you liked self-publishing so far?

It’s much more work.  As I said, with traditional publishing, you have people who double check everything and help you polish your manuscripts and create your book covers.  With self-publishing, you’re responsible for all that.  It’s more frustrating doing it yourself, especially trying to stay on top of things on your own.  As I said, self-publishing is a lot more work but the freedom you gain with it balances it out for the most part.

5. Tell me about the marketing techniques you’ve used to sell your books. Which ones have been the most successful?

Usually, creating a professional relationship between myself and reviewers works well for me.  I approach them personally and try to be as professional as possible at the first contact.  I make sure to let them know I am appreciative and I also make sure they know that I want as honest a review as possible.  I used to be a newspaper reporter so I still believe in not influencing the press so to speak.  Amazingly, that very first man to review my work was completely unsolicited.  He got word of it via a Facebook remark, picked it up and loved it—I thanked the person who mentioned it and the reviewer as well.

Courtesy goes a long way.  I’m just about to start my very first blog tour this month (April) and I’ve never done one before so I’ll see how that goes—I think it will be pretty positive.

6. Are there any marketing techniques you intentionally avoided or discontinued, and if so, why?

Well, lately I’ve been staying away from big book sites like GoodReads or Shelfari and a lot of group sites.  I’m not good at them and it leads to frustration for me.  Plus I don’t have the time to devote to them as they need; you really can’t take advantage of what they offer unless you participate regularly.  I’m always writing—always.  Plus, I’m not a people person so that makes it more difficult too.

7. If you could do one thing differently in publishing your books, what would it be?

If I’d known people would respond so positively and that you could submit to agents and editors as a debut author, I’d have done that.  I thought you had to have all these writing credentials so I went with publishing first.  But I’ve seen so many agents and editors who have accepted authors with nothing published before that I regret not researching that first of all.

8. What projects are you currently working on?

I must tell you first off that I am very superstitious about talking about things before they happen—comes from years of working in Hollywood!  Let’s see, what can I tell you?  I am working on two sci-fi projects (both with definitely more romance than my previous stuff—it’s a major plot line actually) a mystery, and a sci-fi novella I started years ago.

9. If you could market your brand – not just one particular book, but your overall brand of writing – in one sentence, what would it be?

P.I. Barrington is the brand.  Under that banner there are different genres: sci-fi, commercial, horror shorts on occasion, a little bit of romantic-type stuff.  P.I. Barrington is the brand that I want people to associate with intense writing; I want it to be instantly recognizable as quality work.

10. How can readers learn more about your books?

They’re available on,, and  I also have an official website with information at (my sister, Loni Emmert, and I both co-author and write independently).

Blogs:,, and occasionally a column or two for

Ted Gross

Ted Gross is a short story writer who’s busy with a variety of writing projects.  In this interview he offers a laundry lists of recommendations for indie writers to successfully get their books out there.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Ancient Tales, Modern Legends, a short story collection by Ted William Gross, presents the reader with engaging and thought-provoking stories spanning the ages.  Covering subjects of love, loss, pain, desire, need, frustration and hope, these stories are meant to entertain as well leave an indelible impression upon the reader.

This is not a book to dismiss easily.  Enjoy it, grow with it.  You will, in turn, be haunted by it and the stories will remain with you long after you have closed the pages.

As almost all authors will tell you, their work in writing is a labor of love.  “Ancient Tales, Modern Legends” is a collection of stories that were written over many years, sometimes in great pain, sometimes with great joy, and is certainly a labor of love for both the author and the reader.  As colleagues read them, and some were published, I was prodded to publish the rest.  It is my hope that they will make you, the reader, stop and think, perhaps just about the waywardness of life.  They all are short stories in the pure art form of this genre.

2. What motivated you to become an indie writer?

I followed the industry for many years.  I have watched the indie book explosion.  I have also closely watched the trends.  My feeling is that the days of traditional publishers where they were the “bully” on the block has come to an end.  It is an age of “let the reader choose”.  You can write just so many query letters, have just so many books accepted and then cancelled on you before you either give up or find another avenue.  Indie book publishing offers another avenue.  And it is becoming more and more legitimate in the eyes of readers.  And certainly easier to actually go through the “publishing routine”.

In the end, simply a matter of practical thought and decision.

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Stuart Carruthers

Stuart Carruthers, author of As the Crow Dies, had two very good reasons for skipping the traditional publishing route: speed and creative freedom.  He explains why reviews are important and why you should create a buzz around your book before it’s released.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

A high speed, action packed novella set in China.  Hong Kong resident and journalist Harry Patterson is sent to investigate a mundane story about a new CEO at a technology company.  But when there’s a murder and the secret service are involved, Harry’s world gets turned upside down and it leads him to discover more about the underbelly of China than he ever knew.

2. What motivated you to become an indie writer?

Fear of rejection!  But seriously I think it’s a sure fire way to get your book out to the public in the quickest time.

3. Have you been traditionally published?  Why or why not?

No.  I opted not to spend my time touting the book to agents for a couple of reasons: (i) speed; it takes a long time to get an agent and then if you get lucky, sell it to a publisher who then takes a year to get it to market (ii) I have more creative freedom; if the book doesn’t sell, I can revise the description and the content to push things in a different direction.

4. How have you liked self-publishing so far?

It’s early days, I only published the book at the end of January, so I haven’t really come to grips with marketing it or myself.

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