Ro Lockhart is a juvenile fiction/fantasy writer who just released her book, Elementals, in February on the Amazon Kindle.  Check out her list of marketing techniques below.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

My pitch: “Amy and her father decide to take a camping trip in the great outdoors to reconnect, only to find that their trip takes on some uninvited guests: an exotic but fierce elf, a Druid witch bent on revenge, and a whole slew of frightening elementals.

Between the prophetic dreams Amy’s having and Unna, a banished Druid with evil intentions and her minions on Amy’s tail, it’s a race against time to battle elementals, traverse and treachorous terrain, solve puzzles and find the courage neither of them thought they had.”

2. What motivated you to become an indie writer?

I’ve been writing since elementary school and I always had the grand notion that I would grow up and write a few books, they would fly off of shelves and I would be rich and famous. Well, that didn’t happen.

It took not only my own rejections from agents and publishers to help me see the light but other authors as well.

So many authors with phenomenal work were getting rejected left and right. But then I heard about the success of a few indie authors and realized that this is a new day where, if you really want to make it and have ambition (as well as a good story), you can be the weaver of your own destiny.

3. Have you been traditionally published?  Why or why not?

I have not been published traditionally because after the first few rejections, I found that if I went at it on my own I would do better than doing nothing at all.

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