PD Alleva

PD Alleva has used self-publishing to craft his vision of what science fiction and horror should look like. Read about the trial-and-error approach to marketing he recommends for new authors.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest novel was released in October. It’s a dystopian science fiction thriller titled The Rose Vol. 1. It’s the first in a new series that features a sophisticated although ravaging species of alien vampires. The story begins after the end of World War 3 and follows an unsuspecting safety camp survivor, Sandy Cox, who’s been thrown in the middle of a human and alien war most human beings are unaware has existed. Sandy quickly discovers the vampires’ diabolical plot to turn human beings into easily controlled zombies in an effort to take control of the planet and achieve interstellar domination. The human elite are on the side of the aliens and have turned the military against their own people.

My motivation for writing The Rose was twofold: write a book that was intelligent,
mythological, mysterious, and action-packed; and, satisfy my creative itch while paying homage to the science fiction novels and movies that I’ve indulged in over a lifetime.

2. How have your sales been?

Sales have been really good.

3. You’ve chosen self-publishing.  How have you liked it so far?  Talk about some of the positives and negatives you’ve encountered.

I enjoy self-publishing and the freedom that comes along with it. I don’t have to be concerned with whatever narrative or cookie cutter stories traditional publishing is attempting to push. I work at my own schedule and enjoy connecting with other indie authors. Continue reading

Matthew J. Hooper

Matthew J. Hooper understands the importance of hustle in selling a self-published work. Find out which marketing methods he’s used for his debut book.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest and first book is The Coldest Girl. It is about a little girl who just loves all things cold and the silly misadventures she gets into with all things cold. But there is a little more to her love of cold than one would think. My daughter was my inspiration for this book. The story says that the coldest girl was born on the coldest day, in the coldest place in the world. The rhyme repeated through the book is one my daughter said for a while. I honestly just added some funny scenarios to pull it into a story, then a great hook at the end to seal it.

2. How have your sales been?

Slow going to be honest. Launching a book during a pandemic may not have been the best timing. This is also a new marketing challenge for me. It’s been an adventure trying to figure out how to build an audience. I’m starting to figure things out and build things up.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

The nice thing about self-publishing is that you don’t have to rely on being part of a company’s marketing strategy. That was the comment that came back from most of the publishers I dealt with. The big downside is you are on your own, so now you have to be writer, editor, and marketing. It can be a lot. Continue reading