Shel Horowitz

Shel Horowitz has worn many hats – consultant, copywriter, author, speaker.  In this wide-ranging interview he touches on numerous topics including marketing, the art of self-publishing, networking – and, of course, his books.

1. Tell me briefly about your books – what are they about and what motivated you to write them?

I’m fortunate that I have a gift for explaining complex concepts in clear, simple language – and that I love doing this.  I’ve been writing professionally since the 1970s, and writing books is an outgrowth of the many articles I’ve written.  When I have something to share that would be way too big for an article, a book makes sense.  I’ve done it eight times so far.

The ones still in print:

Guerrilla Marketing Goes Green, co-authored with Jay Conrad Levinson (the Guerrilla Marketing man): a guide to marketing in the green marketplace, including many advanced yet easy/inexpensive techniques for marketing in general.

Grassroots Marketing for Authors and Publishers, a whole book on marketing books.

Grassroots Marketing: Getting Noticed in a Noisy World, one of the best Marketing 101 primers out there.

The first two offer large bonus packages, by the way – things other people have offered so as to reach my audience. The Guerrilla book has $2000 worth.  It’s a good strategy.

2. How have your sales been?

Sales are modest, but the important thing is that the right people buy.  People buy my books and then hire me as a marketing consultant and copywriter, as a publishing consultant or as a speaker.

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