Shel Horowitz has worn many hats – consultant, copywriter, author, speaker. In this wide-ranging interview he touches on numerous topics including marketing, the art of self-publishing, networking – and, of course, his books.
1. Tell me briefly about your books – what are they about and what motivated you to write them?
I’m fortunate that I have a gift for explaining complex concepts in clear, simple language – and that I love doing this. I’ve been writing professionally since the 1970s, and writing books is an outgrowth of the many articles I’ve written. When I have something to share that would be way too big for an article, a book makes sense. I’ve done it eight times so far.
The ones still in print:
Guerrilla Marketing Goes Green, co-authored with Jay Conrad Levinson (the Guerrilla Marketing man): a guide to marketing in the green marketplace, including many advanced yet easy/inexpensive techniques for marketing in general.
Grassroots Marketing for Authors and Publishers, a whole book on marketing books.
Grassroots Marketing: Getting Noticed in a Noisy World, one of the best Marketing 101 primers out there.
The first two offer large bonus packages, by the way – things other people have offered so as to reach my audience. The Guerrilla book has $2000 worth. It’s a good strategy.
2. How have your sales been?
Sales are modest, but the important thing is that the right people buy. People buy my books and then hire me as a marketing consultant and copywriter, as a publishing consultant or as a speaker.