Cassondra Windwalker

IMG_0363Cassondra Windwalker is experienced with both traditional and self-publishing.  Find out which one she prefers and why you should be careful with book contests.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Bury The Lead is a dark psychological thriller exploring the nature of truth and the power of love. It’s the story of a small-town newspaper editor who frames himself for the murder of his missing girlfriend. I was inspired to write it by the precarious position of the press in modern society.

2. How have your sales been?

The book just came out in September, so of course reporting isn’t back yet. But it’s been placed in local and national chains and is available in e-book and paperback across all online retailers.

3. You’ve had experience with both self-publishing and traditional publishing. Which one do you prefer, and why?

I prefer traditional because the amazing support of a strong publishing company allows me more time to focus on what I love – writing – rather than spending all my time editing and formatting and designing and marketing and promoting.

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Adithya Srivastava

pic1.jpgAdithya Srivastava strongly believes in promoting your book well before launching it.  Read how he uses Instagram and Facebook to do so.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, The Story of Your Life, is all about digging some dark and pleasurable memories of life through different narrations. If I talk about what motivated me in writing this book then I would say my solo trips. I am a hobby traveler, and also, being a public speaker, I have to visit many places and meet new people.

2. How have your sales been?

Sales for the first month were disastrous as I didn’t use any marketing or promotional activities. But then I joined Kindle Select and also started promoting my book through various paid and free channels which really boosted the outcome of sales. Right now, from Kindle and the paperback version I am almost earning 15-20% of my monthly salary, and that’s around $95-114 USD.

3. You’ve gone the self-publishing route. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

My experience with self-publishing was filled with learning and enjoyment and some networking, and I liked it. Some positive aspects of self-publishing: it is easy and cheap and the best thing for new authors who really don’t want to spend a fortune on publishing. Also, with self-publishing you get to choose your terms, which is kind of great. And if I talk about negative aspects of self-publishing then the biggest is marketing and promotion. You have to do everything on your own or hire some marketing firm to do that for you.
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Janice Nye

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Janice Nye began in traditional publishing but moved to self-publishing.  Find out why she prefers the latter and how she uses social media to promote her work.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

User Hostile is the book nearest completion. It started as a short story about 30 years ago. There were a lot of things having to do with computers then which were described as “user friendly,” which were about as “user friendly” as a crocodile with a toothache. The story began with the main character arguing with a computer. It woke her up to a room that was cold and dark, when it should have been bright and warm. The story is what happened next.

Originally it was a short story, about 7,000 words, but I returned to it last year and thought I would post it on my blog in parts. While doing this, I edited the story and it grew. At the moment I am working on the cover.

2. How have your sales been?

I’ve had a few, but not enough to give up the day job.

3. You’ve gone the self-publishing route. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered

I have gone down the route of self-publishing because I realized that I like to be in control of every aspect of the book. The thought that someone might go through my book and start telling me to change things isn’t one that I like. Self-publishing means that you make all the decisions. Of course it means that there isn’t anyone to tell you when you have made a stupid mistake.

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L. Salt

48423891_2216658588547692_5358765205557870592_nL. Salt has used social media to build her audience.  Learn why she prefers a small traditional publisher over self-publishing.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is Legacy of the Iron Eagle. It’s a thriller/mystery novella with some elements of history and suspense. The main character, Philip Rutkowski, son of a Polish immigrant, “enjoys” all the benefits of big city life: a boring, routine office job; the everyday long commute; a massive mortgage; and rare nights out with a few friends. Everything changes for Philip when his colleague and best friend, David Zilberschlag, gives him a vintage mirror to help decorate his new apartment. The mirror belonged to David’s deceased granddad, a Holocaust survivor, who believed that the mirror hides dark secrets from the past. When Philip continues to see visions of a German SS officer in the mirror who tries to talk to him, he decides to look for answers.

I love World War II history. This dramatic period still leaves more questions than answers for historians and researchers, and continues to tease the imaginations of authors and writers with its theories and conspiracies. This is my second novella dedicated to this subject.

2. How have your sales been?

I think it’s a bit too early to talk about great sales. Both of my solo works were published less than a year ago, so I believe I need more time to build an audience of loyal readers and followers.

3. You’ve gone with a small traditional publisher. What made you choose this over self-publishing?

For such an inexperienced author like me, it was a better option. My publishers do all the hard work such as editing, proofreading, formatting, promotion, graphics/trailers, etc. I feel more comfortable working with the professionals who are always ready to give advice, share experience, and provide guidance. That way I can focus on more creative things like writing itself.

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J.S. Frankel

the auctioneer best pic!J.S. Frankel has enjoyed positive results with traditional publishing. He talks about that here and offers practical advice for using social media.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest novel is a YA Fantasy, entitled The Auctioneer. Essentially, it’s a story about a young man, forced by circumstances, to work very far away – in another galaxy. At first, he does what he does for the money. But when he finds out people and planets are being sold, he changes his way of thinking. It’s also a bit of a smackdown to some people in the rich, “I’m entitled” generation.

2. How have your sales been?

Sales? Sales? What are those? Seriously, the marketing of my novels is probably the most challenging aspect of writing. I love writing, but getting the word out and getting people to take a chance on my work is hard.

3. You’ve gone the traditional publishing route. Why did you choose this, and what has been your experience?

I started writing seriously only about six years ago. At that time, I knew very little about self-publishing, and my sister suggested that I try e-book publishers to start with. My experiences, outside of sales, have been good. My covers are well done, my publishers do put the word out, and I have worked with some excellent editors who’ve willingly taught me what they know. All in all, it’s been positive.

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M.L. Ruscsak

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M.L. Ruscsak has had experience with self- and traditional publishing.  Find out how she found her fit with a small press publisher.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Secrets, Lies and Betrayal is the third installment in the “Lite and Darke” Series. After writing the second book in the series it became obvious that there were things that needed to be explained further to tie both books together. So instead of doing a full-length book that might have been able to do so, I opted to write four short stories spanning over several years.

2. How have your sales been?

As the book just came out it’s doing about the same as the others did upon release.

3. You’ve had experience with both self-publishing and traditional publishing. Which do you prefer, and why?

I started as a self-published author and wanted the feeling of belonging to a community. So I began my journey to find the right publishing house for me. Now that I am with Wild Dreams Publishing I could not be happier. I have found that sense of “family” but still have the option of doing what I feel is right without the publisher telling me which direction to take.

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Jerry Knaak

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Jerry Knaak stays busy not only writing, but building a community around his work. Read about the numerous marketing and promotion methods he uses.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is called The Dark Terror, the third in a probable trilogy. My 12-year-old son came up with the title. It tells the continuing story of Elizabeth Danae Rubis, a newly-minted vampire who has been terrorizing the San Francisco Bay Area as she adjusts to her new existence.

2. How have your sales been?

Sales can always be better. As a new author I am constantly seeking ways to grow my audience.

3. You began your writing career later in life than many authors. Talk a little about this.

I have been writing professionally for 25 years or so, but mostly in sports. I started a blog almost six years ago. Writing isn’t new to me. I was the editor of my high school newspaper; I wrote for the cruise book when I was in the Navy; and I became a journalist and sports writer. I tried my hand at a few short stories but they have been lost to the wind. Vampires have always intrigued me and I fell in love with the genre at an early age. I always figured that if I ever wrote a novel, it would be about vampires.

I started the first book in 2011 but set it aside after some negative feedback. I really didn’t know what I was doing. In January 2016, I picked it back up again, rewrote it from the first person perspective and it took off. After complaining that I always felt like I was late to the dance (on trends, literature, music, etc.), my best friend told me: “Because you’re worried about what time the dance started.”

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R.L. Walker

41KJmi11IcL._SX331_BO1,204,203,200_R.L. Walker believes authors should start early in their marketing efforts.  Learn which networking techniques she’s used to get her books into readers’ hands.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, Kai’s Secret, is about a Navajo girl, Kai, who gets an internship to help discover her heritage. While she was working at the museum, she discovered that artifacts were being stolen and that she had the ability to shape shift into a hawk. She must use her abilities to stop the thief as she uncovers that there is a connection between the artifacts’ disappearance, the pipeline, and her parents’ disappearance years ago.

I was motivated by current events and my own experiences working on an archaeological dig site. I wanted to help more with the plight of the Native Americans and the pipeline going through their land. I thought that by writing about a reservation that was going through something similar more people might show more empathy towards their situation.

2. How have your sales been?

My sales are better than I expected, but not quite where I would like to be to make a living off my writing. I sell more in person at book signings and when I get media coverage. Sales seem to go hand in hand with promotions and media attention. However, it is hard to balance my job, writing new stories, and sending out press releases.

3. You’ve gone the self-publishing route. Have you sought an agent or any work with traditional publishers? If not, why not? If so, what has been your experience with traditional publishing?

I have sent out a few query letters, but have not spent a ton of time trying to find a publisher or agent. I like the freedom that self-publishing gives you. You can write about things that you want to and not have things edited out due to a publisher’s demands.

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Tony Flood

41rVOGuQpfL._UX250_Multi-talented Tony Flood has written about celebrities and created his own fantasy adventure book. Learn how he’s used press releases and a variety of social media platforms to market his books.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My celebrity book My Life With The Stars contains revelations and amusing anecdotes about famous people I have interviewed and/or written about as a journalist. It features Elvis Presley, Frank Sinatra, Joan Collins, George Best, Bruce Forsyth, Britt Ekland, Muhammad Ali and a host of others. I was encouraged to write it by my wife and fellow author Heather Flood, who pointed out that I had met so many famous people who people would be interested to read about.

2. How have your sales been?

The sales have been good but the best sales have been achieved by my fantasy adventure book Secret Potion, which June Whitfield says is ideal for Harry Potter fans. Like Harry Potter, it is for both children and adults.

3. You’ve used both indie and traditional publishing for your books. What has your experience been like with both?

Traditional publishing has probably brought me in more regular royalty payments from Andrews UK with the e-version of The Secret Potion.

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Vincent Formosa

51e+WDmB0SL._SY346_British author Vincent Formosa combines his background in history with his love for aviation. Read about how he navigates a crowded self-publishing field and why Twitter is not the platform best suited for him.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book out is a novel titled Run The Gauntlet. It follows the life of an RAF light bomber squadron from the outbreak of World War 2 to the end of May 1940 and the fall of France.

I was inspired to write it after reading an article in an aviation magazine about the air war in France during the German Blitzkrieg. It related a few details about a Blenheim bomber squadron (the Blenheim was a twin engine light bomber in the RAF at the time, 3 men per crew) that lost 18 out of 21 crews in 10 days and that figure did not include the replacements who had also been shot down.

I was staggered by this. The thought of a squadron that had fought and trained for years before the war to be almost casually wiped out really brought home to me the cost of war. So I started the novel, doing a lot of research along the way, trying to encompass that press on attitude while conveying the harshness of combat.

2. How have your sales been?

Sales so far have been slow. My first novel came out in 2011. My second novel came out at the end of 2016.

I’m playing the long game on this one. I’m writing for a bit of a niche genre (aviation military fiction) and while there are lot of aviation magazines, they don’t review fiction, so it’s proving difficult to get myself out there and known. I realize that when someone buys your book and then looks to see there are no more by you, you miss an opportunity for a secondary buy. So as time goes on, I’ll have more books out there and it will naturally blossom. A reader will read one, say “I enjoyed that,” and then see there are others they can buy. So one sale can turn into four or five.

3. You’ve chosen to use indie publishing for your books. Can you elaborate as to why you made this choice?

About 8 years ago I came across Joe Konrath’s blog where he discussed what had led him to self-publish and I found his argument very reasoned. 99.9% of new authors will not get much in the way of promotion from a publisher, so for the virtue of getting my book physically on a bookshop shelf, I’m giving away quite a percentage of royalty.

So if I’m not getting any promotion help, why not do it myself and get more royalty for me?

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