Lynette White

Lynette White avoided the vanity press route and opted for self-publishing instead.  Find out which vendor she uses for marketing and the one thing she’d do differently if she could start over.

1. Give me the “elevator pitch” for your book in five to ten sentences.  

Betrayal is tearing at the very fabric of the twin cities and they are on the verge of collapse.  The frightened citizens are turning on the garrisons, the gods, and each other.  Commander Shadoe Van Ives discovers how to save them if he can stay alive long enough to find someone he can trust.  Shadoe must outmaneuver the enemies inside and outside the walls of the twin cities before time runs out for him and for them.

2. Why did you become an indie writer?

I have wanted to publish my work for a long time but kept letting life get in the way.  It took my dying mother to make me realize I am the only one who can make my dreams come true.  Being an unknown, I was lured to a vanity press.  Fortunately for me I was pointed in the direction of indie publishing before I made a critical mistake.

3. Have you been traditionally published?  Why or why not?

Not yet.  I am still working on finding the way in.  I have the tools now to pursue that avenue and will begin the process soon.

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Keri Griffiths

Keri Griffiths self-published her book Unforgivable because she liked the control she had over her writing.  Learn more about how she reaches readers and the pros and cons of self-publishing.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Unforgivable: “They may be our family, our friends, and we may love them deeply, but some things are unforgivable; some things will haunt your every step, some things will get you killed, and it’s Sarah Costello’s duty to make sure every sin is paid for in blood.”

2. Why did you become an indie writer?

Short answer?  I’m a control freak.  Indie publishing gives writers complete control over the look of their books and a say in distribution.  This book is my baby, I’ve worked hard to get it to the readers.  So to have final say is a real treat.  That said, being an indie writer means that all the work, all the publicity and all the stuff I know very little about is on me.  I have to figure it out.  It’s both thrilling and challenging.

3. Have you been traditionally published? Why or why not?

I’ve published several articles, mostly on travel, on various websites and news outlets, but never for my novel.  I’ve tried that route and it’s very difficult to break into, especially with your first novel.  Indie publishing helps establish a following and prove yourself as a viable writer.  I haven’t totally turned my back on traditional publishing but I’m really enjoying this journey.

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David Carroll

David Carroll has found a way around the boundaries of traditional publishing, going it alone as a self-published indie author. Learn more about his writing and which marketing methods have worked best for him.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Princess Nenji is named as the next queen when a dragon hunts down the royal family. But before she can claim her throne, she must resolve the politics about her being a Mage’s apprentice, and embark on a quest to stop the Dragon King from finishing the job. She meets fascinating creatures, and learns a lot about herself along the way.

2. Why did you become an indie writer?

The publishing industry has been in chaos since 2009. Very few new authors are given the royal treatment anymore. No one can be “just an author” until they sell enough books to pay someone to do everything else. While distribution methods have been accessible to everyone, and marketing is required of authors whether indie or traditional, it seemed like a good time to go it alone.

3. Have you been traditionally published? Why or why not?

I have not been traditionally published because the big publishers need me to prove myself first, and the small publishers might not survive long enough to get my books to print.

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Suzy Milhoan

Suzy Milhoan has managed to turn her grief into a learning experience, one she seeks to share with the world through her writing.  Find out more about her proactive marketing approach and how social media enhanced her networking.

1. Give me the “elevator pitch” for your book in five to ten sentences.

The Healing Game shares Suzy’s journey of losing her beloved husband, Kevin, hitting rock bottom, and painfully finding her way back to her life. Suzy’s deeply personal writing reveals how she learned to grieve, work through her emotions, remember the good times, and once more embrace love.

For those who have lost a loved one, The Healing Game not only offers comfort and support, but also shows you that God is ever-faithful and always by your side.

2. Why did you become an indie writer?

This was my first book, and I thought I could get my book finished and published sooner by going this route.  I didn’t have a platform yet to try to sell to a publisher or agent, so I went off on my own.

3. Have you been traditionally published?  Why or why not?

No, I didn’t have the confidence to seek out traditional publishing because I was just starting a new career (writing) with a brand new book, and a non-fiction at that.

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Florence Osmund

Florence Osmund self-published her first book, The Coach House, earlier this year.  In that time she has picked up a lot of great marketing tips, and she shares them here.

1. Give me the “elevator pitch” for your book in five to ten sentences.

1945 Chicago.  Newlyweds Marie and Richard Marchetti have the perfect life together.  Or at least it seems until Marie discovers he secretly attends a mobster’s funeral.  And when she inadvertently interrupts a meeting between Richard and his so-called business associates, he causes her to fall down the basement steps, compelling her to run for her life.  Ending up in Atchison, Kansas, Marie quickly starts a new life for herself in a coach house apartment.  Ironically, it is the discovery of the identity of her real father and his ethnicity that changes her life more than Richard ever could.

2. Tell me about the marketing techniques you’ve used to sell your books. Which ones have been the most successful?

One thing is for sure: books don’t market themselves, so we indie authors have to be diligent and creative in our marketing efforts.  Two ‘musts’ I believe are creating a website and maintaining a blog.  People just expect it, and if you want to get the word out about yourself and your books, you have to have these.  Some other methods I’ve used are the creation of Amazon and Facebook author pages, adding links to my website and blog in my e-mail signature block, participating in online discussion groups, seeking out book reviews, subscribing to book promotion sites, sending out a good press release, including testimonials in my website and blog, participating in online interviews such as this one, contacting book club members, and networking with family and friends.  If all my Facebook friends were to re-post my book announcement, I would reach close to 10,000 more people.  That’s a lot of potential book sales!

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Guy Portman

Guy Portman is relatively new to the self-publishing world but is already picking up a lot.  Find out what he’s learned about effective use of social media and what he would do if he could start the process again.

1. Give me the “elevator pitch” for your book in five to ten sentences.

The following is the blurb for Charles Middleworth: What happens when Adrian, an actuary, has his banal and predictable existence turned upside down by sinister forces that he can neither understand nor control?  How will he react to a revelation that leaves his life in turmoil? Will he surrender or strive for redemption in an altered world, where rationality, scientific logic and algorithms no longer provide the answers?

2. Why did you become an indie writer?

It seemed like the most rational decision considering the current publishing situation.

3. Have you been traditionally published? Why or why not?

I have not attempted to go down the traditional route.  Charles Middleworth is not what I imagine publishers would necessarily consider a commercially viable commodity, like a vampire and/or erotica book for example.

4. How have you liked self-publishing so far?

It’s been a rewarding journey into the unknown.  I have a great deal yet to learn and appreciate the fact that it is going to take time to generate sales.

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Lee Barrett

Lee Barrett believes in the inevitability of self-publishing, embracing the new power that authors have to shape their own destinies.  Learn more about his novel, how he embraces social networking, and the sort of marketing you should be doing as you write.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Barge Pilot is a novel exploring modern fatherhood (at least, modern fatherhood prior to the Great Recession).  Jack Webber is a mostly retired lawyer grappling with the dual burdens of chronic disease and a strained, almost non-existent relationship with his sons.  Faced with the apparent suicide of Jack’s friend, who also happens to be the town drunk, Jack and a well-developed cast of characters try to find their way through the pitfalls of modern manhood.

2. Why did you become an indie writer?

With the exception of a few wild cards like J.K. Rowling and the like, there seems to be a real “career track” for becoming a professional, traditionally published author.  Although writing has always been vital to my personal sanity, that was not a career track that spoke to me.  In fact, I have sort of instinctively believed that I needed to reach a point in life where I finally had something to write about and that required that I have a career, a family, and engage in some of the great adventures that make up life.

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Ethan Jones

Ethan Jones took some time away from his busy writing schedule to discuss his action-adventure series and why he chose the indie writing path.  Learn why book giveaways work for him and why indie authors have to invest so much of their own time and effort to make their projects a success.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Arctic Wargame is the first book in Justin Hall series.  Justin has been demoted because of a botched rescue operation in Libya, which was not his fault.  Now he’s a desk jockey.  Eager to return to field work, he volunteers for a reconnaissance mission, when two foreign icebreakers appear in Canadian Arctic waters.  His team discovers a weapons stash, along with a plan that threatens Canada’s security.  At the same time, the team falls under attack by one of their own and is stranded helpless in the Arctic.  It is now a race against time for Justin and his team to save themselves and their country.

2. Why did you become an indie writer?

I shopped my two novels, Arctic Wargame and Tripoli’s Target to agents and publishers over the course of 2009-2011.  I received some great feedback.  A few agents asked for a partial manuscript and two or three for a full.  But no one was willing to make an offer or sign a contract.  In the meantime, I kept writing.

I had not considered self-publishing because it seemed like a lot of work and I had truly hoped an agency or a publisher would pick up my works.  Upon the suggestion of a good friend, I dusted off my first novel, Arctic Wargame.  I found three great beta readers, all published writers, and we took a new stab at my gibberish.  Then I worked with two great editors and proofreaders, to create the best possible work.  After formatting it professionally, Arctic Wargame finally saw the light of publishing through Amazon.

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C.N. Bring

C.N. Bring writes in the military suspense genre and has stuck to her own style of writing despite pressure from traditional publishers.  Learn why she’s skeptical of Facebook as a marketing tool and why word of mouth is so important to promoting your book.

1. Give me the elevator pitch for your book in five to ten sentences.

Commander Celia Kelly is a perceptive Naval intelligence officer rebuilding her life after the tragic death of her husband.  The suspicious suicide of a fellow officer has Celia questioning the mission she’s been assigned.

With the help of a one of a kind secretary, a by-the-book assistant, and a Navy SEAL, Kelly discovers she’s been set up.  Digging relentlessly, nothing is as it seems.  Someone is after twenty million dollars that disappeared when Kelly’s husband died and now that someone is after her.

2. Why did you become an Indie writer?

I was almost published traditionally, but I was asked to change the story too much.  The series is not a romance, but instead a military mystery, suspense.  The traditional publisher wanted to add a formula romance to the story. Though I wasn’t opposed to changes that might enhance the story, I was against losing my original audience. Truthfully, romance isn’t really my thing.  To be successful, we all have to find our own voice unlike anyone else’s. The hardest part about the business is they (publishers) want a safe sell.  They want a familiar story with a new voice.  It’s the publishing catch-22.  So I started to explore indie publishing.

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Diana Nixon

Belarusian author Diana Nixon has realized numerous benefits with self-publishing and has begun her own fantasy book series.  Learn more about the sites she uses to promote her work and the one thing any author needs to ensure quality writing.

1. Give me the “elevator pitch” for your book in five to ten sentences.

The name of the book is Love lines.  It’s the first book of a fantasy series under the same title.  It shows the inner world of supernatural beings, their talents and powers.  Love lines is a story about beautiful love and true friendship. It’s a book for all ages with some humor and complicated relationship.

2. Have you been traditionally published?  Why or why not?

I’m a self-published author and I’ve never published my books traditionally.  Before publishing my first book I read a lot of blogs discussing the advantages and the disadvantages of self-publishing.  The control over the process was the main thing that made me choose self-publishing.  I can create covers I like, I don’t have to make changes about the book which I wouldn’t like, and I can choose marketing techniques I’m sure will be successful.  And finally, I want to be sure I have done everything possible and maybe even impossible to promote and sell my book, as sometimes the authors are not satisfied with the same work most publisher do.  I know how I want things to be done and I’m sure no one else can do them better than I do.

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