Frank Coles

Frank Coles brings a wealth of experience to his writing and has enjoyed success in indie and traditional publishing.  Learn how he’s mastered marketing across a variety of media (social and traditional formats) and why reviews are so important.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Dark Market (Assassin’s Rule): Kill anyone, anywhere, anytime.  Never get caught.

John Savage is a special force of one.  A corporate investigator who had to leave when an investigation went wrong.  He’s become a 21st century warrior serving overseas, but not for any one government, only the highest bidder.

When he finds a dead body with links to his old life, he returns and finds that what forced him out was only the beginning of a conspiracy to commit murder on a grand scale: the Dark Market, in which anyone can take part and anyone can be a victim.  Now Savage must battle to finish what he started.

2. What motivated you to become an indie writer?

I get a buzz from writing, the blank page is like siren call from another world for me.  I’ve been writing professionally in one way or another for nearly two decades – TV, journalism, advertising, branding.  Writing has taken me to the North Pole and all around the world.  Then I became an ‘author’ four years ago.  Since then my writing output has dropped.  It became all too much about guessing what agents, editors and sales departments were up to.  Learning all about the shadier parts of the business that are in plain view and pitching all the time – but so slowly – because the business is so slow.

Now don’t get me wrong, my bread and butter has always been pitching, whether it’s TV programs and formats or journalism and brand concepts.  But there is a big disconnect in publishing between, well, everything: traditional and indie, agents and editors, slush piles and proper business development, taking risks and playing it safe, publishing times.  It’s a book in itself!

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Kenneth Weene

Kenneth Weene works through a small publishing house through which he and other authors do their own marketing.  Learn more about that, Kenneth’s book trailers, and his advice on how to properly use social media in your marketing efforts.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me one of your books in five to ten sentences.

Set in a small bar in Albuquerque, New Mexico, Tales From the Dew Drop Inne tells the collective bittersweet stories of the people who make the place their home – people who have not fallen off the social ladder but who are hanging on desperately at the bottom. These integrated stories of men and women, who may not be successes but who still are so very human, offer laughter, pathos, and a sense of camaraderie.

2. Have you been traditionally published?  Why or why not?

My books are halfway between traditional and indie publishing.  All Things That Matter Press is a small house so we, the authors, have to do the marketing ourselves.  But as a publisher they offer cover design and editing as part of the contractual deal.  They take no money but make their profit from our sales.  Would I prefer to move to a “larger” house, one that could provide more marketing service?  Sure.  But I do appreciate the sense of family that we have created.  The owners of All Things have been very supportive, and many of the authors work together and are wonderfully supportive.

I must admit that I would never want to self-publish or go with one of those “indie publishers” that sell their services.  That would feel like I was their mark rather than their valued writer.

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Una Tiers

Una Tiers took a run-in with the law and turned it into a book, uniquely using the experience to relieve stress.  Here, she offers numerous marketing suggestions in varying media and explains her take on the publishing industry.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Judge vs. Nuts is about a lawyer, a goldfish and a dead judge.  It explores Chicago and murder.  It will make you laugh.  I think you will like my characters, puns and self-effacing remarks.

2. What motivated you to become an indie writer?

Honestly, a judge tried to arrest me and I eliminated my stress by murdering him (on paper).  Occasionally I added to the details, adding more victims as warranted.  Pretty soon I discovered mysteries outside of Sherlock Holmes and the result was Judge vs. Nuts.  Book signings became a hobby and I learned something at each one.

3. What is your opinion of the future of publishing?

Self-publishing has clearly rocked the publishing industry to its foundation.  It presents many opportunities for new authors.  My Kindle is packed with new authors and those without big exposure and I love what I am reading.  It isn’t pushed into what the big houses feel will sell.

E-books are here to stay, without a question.  I think they will exist companionably with print books.  The combination of e-books and self-publishing opportunities is also changing the publishing world and making it attainable to make your dream of writing a book come true.

At the Chicago Tribune book festival last year, e-books were almost ignored.  People toted around huge bags of paper books.  I don’t expect that to change but what an opportunity we have with the electronic options.

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V.R. Janis

V.R. Janis writes young adult fantasy infused with Native American elements.  She explains her tips for using social media and other marketing avenues.

1. Pretend for a moment I’m a reader looking for my next book. Pitch me one of your books in five to ten sentences.

If you are looking for an adventure, Hidden Powers is for you, with magic, elves, dragons and struggle. This book combines the Anishinaabe culture and language with fantasy.  A young elf maiden flees the world she has always known and enters a confusing human world.  She faces foes that are determined to destroy the world she loves.

This book is for young adults, but anyone can read and get lost in the world that this writer has created.

2. What motivated you to become an indie writer?

I explored all of my options and decided this was the best for me.  I retain the rights to my book and determine what happens with it.  I control every aspect of my book from the cover to the price.

3. Have you been traditionally published? Why or why not?

No, I have not been traditionally published because I did not pursue that option.

4. How have you liked self-publishing so far?

There are good parts and there are bad parts, but overall I have enjoyed the experience.  I dislike having to do all the marketing myself, but as far as I know that is the only downfall.

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Linda Mitchell

Linda Mitchell brings history to life with her collection of Depression-era notes that give a glimpse into the everyday lives of ordinary Americans. She discusses marketing for her niche genre and offers numerous suggestions for getting your work out there.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

“Dear Miss Schneider, Please Excuse Walter…”  takes you on a journey using a variety of notes, written during the Great Depression years of 1937-1940, as stepping stones.  It was during those years in Newport, KY, that third grade teacher Miss Schneider began collecting the written excuses the mothers of her students sent in as to why their children were absent from school.

These humble, heartfelt and often humorous notes, which give us a glimpse into the lives of these families, have been cloistered in a scrapbook for over 70 years.  Enjoy, as well, the history of Miss Schneider’s life, as pages of photos and memorabilia guide you through the years.

It was a lifetime ago.  Their story has been waiting to be told.

2. What motivated you to become an indie writer?

My book started out as a personal project to preserve the aged and deteriorating notes in my mother’s scrapbook.  I wanted to create a keepsake for my children and grandchildren.  But as it evolved, I knew that it was becoming something that others would enjoy.  So the “project” actually motivated me to become an indie writer.

3. Have you been traditionally published?  Why or why not?

No. This is my first experience publishing.  I felt my book had a specific and perhaps a limited niche.  And because it was about my family I wanted to have complete control of it.

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Edina Jackson

Edina Jackson is an author and businesswoman who wrote her first children’s novel after being inspired by her newborn son.  She offers a variety of marketing strategies that don’t cost much money.

1. Pretend for a moment I’m a parent looking for a book for my child.  Pitch me your book in five to ten sentences.

Dusty the Ditsy Dog is a fun, vibrant, easy to read book for the under fives.  It does not just tell a story, it has a message behind it.  The message is that if you put your mind to it, you can change the world.  It is a is fun book with a positive message.  Your child will enjoy getting to know Dusty and his friends in the fictional setting of Mistytown.

2. What motivated you to become an indie writer?

Going down the route of forcing your book down a publisher’s throat did not appeal to me.  With e-books, and other book formats, the publishing industry has taken a hit. They are not publishing books like they used to.  I decided to publish my book without the help of a large publishing house because I wanted to retain the authenticity of the story.  I decided to go with a small publishing company called BrightSpark Publishing.  I published in association with BrightSpark and my own company Intrigue Media Group.  I feel like I have more creative control, and I am able to decide how I want my book to be marketed.

3. Have you been traditionally published?  Why or why not?

Like I said, my publishing deal was a collaborative one.  So, it was a combination of indie and traditional.

4. How have you liked self-publishing so far?

So far it has been an interesting experience.

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Katie Epstein

Katie Epstein found confidence in indie publishing and has learned the industry quickly.  Read about her experiences with traditional publishers and why self-publishing is a better fit.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

The Arranged Marriage is a romantic adventure set on the mythical Isle of Centurias.  It follows the story of Princess Rohesia who is fuming when she finds out her father has arranged her to marry the illegitimate son of a neighboring king, revoking the promise that she could choose her own husband.  Upon attempting to flee the island to seek freedom, Rohesia doesn’t expect to be saved by the very man she is running from, Sir Ison Mondar of Dondayas.  As they unite in their marriage, Ison and Rohesia have to find a way to work together to rid the island of a rebel group who is becoming more daring each day in its attacks.  They must learn to take a chance not only on their union, but on each other as the
fate of Centurias rests in their very hands.

2. What motivated you to become an indie writer?

When you have finally put the last edit on your manuscript, there is a need for other people to read your story and share in the character’s experiences.  It can be frustrating waiting for that one letter that will take you to the next level via the traditional route, and indie publishing gives you the opportunity to put yourself out there to dedicated readers who will give you a true critique.

3. Have you been traditionally published?

I have only sent my manuscript off to a dozen publishers, because I put too much of myself into the process and took all rejections personally.  No matter what people tell you about it all being part of becoming published, it can still hit you hard if you let it, and unfortunately I let it.  Through this learning curve I have realized that no one will take you seriously as a writer if you don’t take yourself seriously first, and to do that you have to have confidence in your capability.  Going through the indie publishing route has given me my confidence, so I can try the traditional publishing route again in the future as I learn more about the industry.

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Kate O’Mara

When Kate O’Mara realized that the book she was looking for didn’t exist, she decided to write it herself.  Read about her outreach efforts and her upcoming projects.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Inspiration: Write Every Day is a motivational book for writers and people who want to write.  Formatted to the calendar, each page/day offers quotes from famous authors, thoughts about writing, affirmation/motivation statements and writing prompts.  The book allows for ample annotation.

2. What motivated you to become an indie writer?

Originally, I just wanted to buy this book.  I searched book stores and then inquired with publishers and was told that there wasn’t anything like it.  They didn’t feel there was an audience.  However, when I spoke with other writers and my mentor, everyone was very excited about the project.

3. Have you been traditionally published?  Why or why not?

I’ve been published in print (magazines and newspapers) and online for many years with a byline and as a ghostwriter.  Some time ago, my first book, Elijah’s Dilemma, was contracted; but within a year the publisher went out of business.  It became a legal mess with regard to the rights.  Since that time, the industry has been downsizing.  My understanding is that it is not likely a traditional publishing house will pick up a writer without some unique quality, i.e. audience, already in place.

4. How have you liked self-publishing so far?

Self-publishing has been wonderful and intense.  There are many skills needed to publish a book.  Thankfully, I have some great friends who helped and supported this project through the process.

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Leon Puissegur

Action/adventure writer Leon Puissegur is the author of The Oil Man whose absence of an agent motivated him to try self-publishing instead.  Read about Leon’s experience with social media marketing and the drawbacks of self-publishing.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me your book in five to ten sentences.

Wow!  How about them oil prices!  Check this out, a new book about oil and greed!  This book explores some very possible ideas and it is now fiction, but so was Jules Vern’s trip to the moon and the United States did that!  This book explores possibilities with gun fights, chases, and all the action/adventure one would like!

2. What motivated you to become an indie writer?

I just love to write, it makes me feel good to know that maybe some of my fiction would one day be true and with my other book, it makes me glad to be able to place the truth out there for people to explore when they look back on history.

3. Have you been traditionally published?  Why or why not?

I have tried to get published by the big houses only to be turned down numerous times.  I never had an agent and most big houses want an agent to discuss the sales of any new book.

4. How have you liked self-publishing so far?

It is kind of troubling since it is hard to really “push” the sales of our books.  On the other hand, I know what is being sold and where they are being sold.

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Moushumi Chakrabarty

Moushumi Chakrabarty is a short story writer who is working hard to build a web presence.  Read about her use of free book promotions and why she feels it’s the best marketing method she’s used.

1. Pretend for a moment I’m a reader looking for my next book.  Pitch me one of your books in five to ten sentences.

You love stories, right?  It’s great that we met.  Try my e-book, Threshold.  It’s a collection of six stories about people and how they navigate through life.  Meet some of the protagonists – a child aged 12, a woman whose daughter is missing, a man trapped in a marriage thinking of the unthinkable, a childless woman, another embarking on a journey of self discovery.  Echoes of their predicaments resound in your life, too.  Try it!

2. What motivated you to become an indie writer?

I have been writing for a long time, but found it increasingly time-consuming to convince a publisher to take me on for a new project.  I decided to try going indie since I see it is the way of the future.  What I basically want is feedback, and the idea that my stories are actually being read instead of languishing in a file on my computer provided a strong impetus.

3. Have you been traditionally published?  Why or why not?

Yes, I have been traditionally published.  My two books are non fiction – my subject is the women’s movement in Canada and its main players.  They are called, Fighting for women’s rights – The extraordinary adventures of Anna Leonowens and Champions of women’s rights – Leading Canadian women and their struggles for social justice.  Personally I feel fiction has a greater chance of success in the indie publishing world.  But it’s early yet, so we’ll see.

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