In his engaging and well-reviewed autobiography, My Journey, Major General William Steele recounts his life and military experience. He discusses why it was so important to acquire an editor and the specific, targeted marketing techniques he uses.
1. Pretend for a moment I’m a reader looking for my next book. Pitch me your book in five to ten sentences.
This is a unique autobiography and one worthy of your time. Consider the following reviews:
“My Journey is a wonderful story of one man’s lifetime of dedication to his family and to the nation.”—Howard “Bo” Callaway, Secretary of the Army (1973-1975)
“[It is] a story of his life in childhood, in the U.S. Army, in corporate America, and upon his retirement. [It] includes many interesting and moving details in his life recalled with great clarity . . .”—General William R. Richardson, U.S. Army (Ret.), Commander of the U.S. Army Training and Doctrine Command (1983-1986)
“It is splendid, engaging, written in an appealing conversational style, candid, and told with becoming personal modesty.”—Dr. Lewis Sorley, military historian and author of Westmoreland
2. What motivated you to become an indie writer?
Actually I intended writing about my life to provide some historical record for my family and future generations. But I wanted it to be written and printed in a professional manner. I hired an editor to help me achieve that goal. After looking at the draft, she thought that others might benefit from my experiences and suggested that it be edited and published with that in mind. At that point we decided to do so.
3. Have you been traditionally published? Why or why not?
No, because I did not start with publishing as a goal and did not approach a publisher for that purpose.