Paulette Jackson was unsure about self-publishing, so she went with a traditional publisher. Learn what advice she has for new authors wanting to make the right choice for themselves.
1. Tell me briefly about your latest book – what is it about and what motivated you to write it?
My latest book is The Music Through the Storm and it’s about finding your “song” in your life. The thing that you’re most passionate about and using that to get through life’s storms. Also how music and the arts bring people together and how music is universal and healing.
2. How have your sales been?
Well I have two books, The Music Through the Storm (2nd book release) and The Music In Me that I re-released as a second edition with my new publisher. Both books, since their release, have picked up in sales.
3. You’ve decided to use a traditional publisher for your book. Why did you choose this versus self-publishing?
To be honest I wasn’t confident about self-publishing and wanted it done right and didn’t have a lot of information about it so I went ahead and used a traditional publisher, my new publisher.
4. What sort of networking have you done as an author, and what have been the results?
I’ve connected with other authors on social media mostly and also with women in business groups which is helping get my books more exposure as well. I’ve joined several author groups on social media.
5. Talk a little about the sort of marketing techniques you’ve used to sell your books. Which ones have been most successful?
I post a lot on all my social media pages and created a promo video as well that folks have been very good about sharing. My publisher provided me with great marketing campaigns so it really helps and I plan to create other marketing tools as well.
6. Are there any marketing or networking techniques you’ve intentionally avoided or discontinued, and if so, why?
No, can’t say that I have at this point.
7. What are the most important things you’ve learned about publishing that you didn’t know when you started out?
To make sure everything is proofed and that you communicate effectively what you want with your publisher, that they understand your vision and also be open to suggestions in order to get the most out of your books.
8. New authors face the challenge of getting their books into the hands of readers. What advice do you have for an author just starting out?
To seek the advice of seasoned authors and your publisher (if traditional publishing), also to be diligent in marketing your book and creating unique marketing strategies to get your book seen and talked about. Join author groups for insight as well.
9. What other projects are you currently working on?
Well, I’m not only a published author but I’m in the arts and entertainment business as well and have a lot of projects I’m currently working on. However, I’m already talking to my publisher about book number three for 2020-21!
10. If you could market your brand – not just one particular book, but your overall brand of writing – in one sentence, what would it be?
Let your “song” be your inspiration and light to guide you to what you’ve always wanted to be.
11. How can readers learn more about your books?
They can visit my Amazon Author Page here.
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