Lillian Brummet

Authors (2)Lillian Brummet and her husband, Dave, have patiently built their brand and learned what works and what doesn’t. In this expansive interview, they share their wisdom with new authors.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My husband Dave and I have published six books to date, the most recent being Rhythm and Rhyme. This is a collection of both Dave’s poetry and mine in two separate sections. Dave’s poetry looks at the changes he witnessed in environments he grew up in, shares the effect these experiences had on him, and celebrates the benefits of music.

My poetry touches on the impact of grief from losing parents and friends, celebrates nature, questions society and celebrates the long relationship with my husband. We’ve been together since 1990… a long time. We have helped each other grow into the people we are today. We learned patience and communication, and grew our love into something so deep it is hard to put into mere words.

2. How have your sales been?

Book experts call the initial period after a book is released the “honeymoon period.” This is the time frame when the exciting buzz of having a book to promote is at its peak. Once that period is over, however, the authors have to start reaching out further, spend more of their budget, and work even harder for each book sold.

Obtaining regular book sales after the initial release of a book has calmed down has always been an issue. Over the last few years with the incredible changes in the industry, well, it’s become very difficult. The highest sales are in youth, fantasy and children’s genres. Adults tend to want free books – either from the library or through discount e-book or free e-book outlets and programs. The era of reading print books is kind of fading out. Marketing, promoting, and advertising constantly are the only ways to get sales happening. You just have to keep at it.

3. You’ve chosen self-publishing.  How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

I’ve worked with small and medium-sized traditional publishers in the past, and it was very educational. They had teams for each step of the process – and without them, all the learning, the preparations, the expense and stress would have been overwhelming for us as new authors.

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Martin Svolgart

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Martin Svolgart has had experience with traditional and self-publishing, and does a good job of comparing them. Learn the pros and cons of each, and why viewing yourself as a brand is so important.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

A Game Called Payback is my debut under this name – a psychological crime thriller with bullying as its main theme. Normally, I write under pseudonyms. But the topic here was gathered mostly from my past, and I learned so much from it that I thought it deserved my own name. Mainly because I dedicated the book to my high school bully.

It’s far from an autobiography. In the end, only one sentence ever said to me made it into the book, and the rest is crafted to be entertaining and exaggerated to bring home the moral of the story.

2. How have your sales been?

Really awful. But that’s the fate of most first books, and it’s even a standalone, so it’s going to be uphill. So I don’t take it that hard.

3. You’ve used both self-publishing and traditional publishing. Which do you prefer, and what are the pros and cons of each?

With self-publishing, I enjoy having full creative freedom because I have a professional team behind me: editor, proofreader, and cover artists. Marketing, however, is the one aspect that is difficult for a debut since building a brand, a network, and a platform takes a very long time. But most of that is needed by traditionally published authors, too; they just have help on exposure from the trad publisher’s platform.

I also write under HP Caledon (sci fi/space opera), and that series is traditionally published. I chose that route back then because I’m not a native English speaker, and I didn’t have the team I do now (we met at the publishing house and instantly connected). I needed to learn about the English market, so I went with traditional publishing to learn from the pros and to have a professional team help my story get out right.

Traditional publishing can feel slow! And your hands are kinda tied regarding many of the marketing tools that work really well for indies. For instance, there’s a limited number of books you can use for promotional purposes when it’s not for reviews. Indies have full right, so they can build a platform easier through giveaways, etc. Also, Kindle Unlimited for a new name is a Godsend because people dare to take chances with them. Traditional publishing doesn’t allow that in a market now mainly geared toward finding readers via indie author channels.

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Janice Nye

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Janice Nye began in traditional publishing but moved to self-publishing.  Find out why she prefers the latter and how she uses social media to promote her work.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

User Hostile is the book nearest completion. It started as a short story about 30 years ago. There were a lot of things having to do with computers then which were described as “user friendly,” which were about as “user friendly” as a crocodile with a toothache. The story began with the main character arguing with a computer. It woke her up to a room that was cold and dark, when it should have been bright and warm. The story is what happened next.

Originally it was a short story, about 7,000 words, but I returned to it last year and thought I would post it on my blog in parts. While doing this, I edited the story and it grew. At the moment I am working on the cover.

2. How have your sales been?

I’ve had a few, but not enough to give up the day job.

3. You’ve gone the self-publishing route. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered

I have gone down the route of self-publishing because I realized that I like to be in control of every aspect of the book. The thought that someone might go through my book and start telling me to change things isn’t one that I like. Self-publishing means that you make all the decisions. Of course it means that there isn’t anyone to tell you when you have made a stupid mistake.

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Latest review of Love Train: 5 stars!

Pleased to find another 5-star review of my hit book, Love Train:

Love Train is unlike any other book I have read. I found myself immediately smiling and enjoying the outrageous escapades, impossible situations, and the author’s sense of humor. Treat yourself to a light, easy read and be pleasantly entertained!

Thanks for reading!

Kris

5 star review for my book, Love Train

Last week I received a positive review from one of my readers, Patricia Porco, whose site allows indie authors to have their books listed for others to find.  Patricia wrote:

This spoof of action-adventure novels, in the tradition of the Airplane and Naked Gun movies, would have been another perfect vehicle for Leslie Nielsen. Suspend your disbelief and get ready for a crazy adventure featuring the nuttiest characters and situations imaginable. A great read and a great time.

It’s great seeing my book garner this sort of response.  Thanks Patricia!