Matthew J. Hooper

Matthew J. Hooper understands the importance of hustle in selling a self-published work. Find out which marketing methods he’s used for his debut book.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest and first book is The Coldest Girl. It is about a little girl who just loves all things cold and the silly misadventures she gets into with all things cold. But there is a little more to her love of cold than one would think. My daughter was my inspiration for this book. The story says that the coldest girl was born on the coldest day, in the coldest place in the world. The rhyme repeated through the book is one my daughter said for a while. I honestly just added some funny scenarios to pull it into a story, then a great hook at the end to seal it.

2. How have your sales been?

Slow going to be honest. Launching a book during a pandemic may not have been the best timing. This is also a new marketing challenge for me. It’s been an adventure trying to figure out how to build an audience. I’m starting to figure things out and build things up.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

The nice thing about self-publishing is that you don’t have to rely on being part of a company’s marketing strategy. That was the comment that came back from most of the publishers I dealt with. The big downside is you are on your own, so now you have to be writer, editor, and marketing. It can be a lot. Continue reading

Alexandrea Fokken

Alexandrea Fokken understands it takes patience to build your author brand. Find out which specific steps she recommends to grow your audience.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Harrison’s Hairy Problem is a story about an elephant named Harrison. Harrison the Elephant is a hairy elephant. From his head to his tail, Harrison is covered in hair. His only wish is to be hairless like all the other elephants he knows. The story is about self-love and learning that it is okay to be different.

I started writing Harrison’s story during the COVID-19 lockdown. My daughter has this rocking elephant that is very hairy, and I kept asking her what she wanted to name him. Being only nine months old at the time, of course she could not tell me. One day, we were playing with the rocking elephant and the idea just popped into my head. I quickly wrote down the story, asking my cousin and husband for ideas on what it should be about (either, no two elephants are alike or it’s okay to be different, which are similar lessons). The next thing I knew I was waiting for the copyrights and working on the illustrations.

2. How have your sales been?

For my first book, I believe sales are pretty good. It has sold over 150 copies in eight different countries. It has also been read out loud on two different YouTube channels and one podcast. I think that’s pretty good for my first story. However, I’m still learning how to market.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

To tell you the truth, I chose to self-publish because I wanted to illustrate my story. A lot of publishing companies like to use their own illustrators, and I felt like I could get my story across better with my own doodles.

It was rather stressful doing it this way though, because I didn’t know what I was (and still don’t) doing. It would be nice to be able to take some of that weight of my shoulders and hand over to someone else for a bit. Continue reading

Tracey Shearer

Tracey Shearer is a hybrid author with experience in both the traditional and self-publishing worlds. Learn more about the unique, reader-driven efforts she’s used to promote her books.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, Raven, is the second book in my Entwine trilogy. The trilogy is about three women with incredible gifts. Each book focuses on one woman, but all continue throughout. The trilogy is fun, but it also covers important themes such as friendship, sisterhood, acceptance of yourself – good and bad – and where there’s love, there’s hope.

In Raven, Kate is a widow with two young daughters living in a haunted Scottish B&B. She has a vision which reveals the existence of a black-ops military group who is determined to unlock the special gifts of people just like Kate through horrific experimentation. She’s got to trust in herself and her abilities to have any chance of success because if she doesn’t, she’ll lose those she loves. One of the other storylines throughout is whether or not she’ll open herself back up to love again. Of course, I have two hunky choices for her to consider. Haha!

Like with Entwine, the death of my parents motivated me to write and create a ghostly realm and to explore what happens when we die. My battles with cancer also motivated me. My most recent bout was in February before COVID hit. I know what it’s like to struggle with not being in control and also the incredible power of friendship. The support I have has really gotten me through all the surgeries and radiation.

2. How have your sales been?

I only have one book out, Entwine, and from everything I’ve read, I’m beating the indie author average – yay! Based on the reader support and excitement over the Raven release, I’m expecting to match or exceed Entwine’s sales as well. Plus, I did put together a killer book trailer for Entwine that has already generated some sales just recently. I’m learning more and more as I go along on this writing journey.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

I had an agent who had to retire to take care of her hubby while she was trying to sell Entwine. Then I received a publishing contract from a small press that I turned down for being too restrictive. I decided to form my own publishing company and publish myself. It was the best decision I could have made. Having that control has been so wonderful. And getting my book out there rather than waiting another few years to go the traditional route has allowed me to build a readership right away.

I have a new agent that wants to work with me on another book and she told me she was so happy I self-published Entwine. She said she would have had to tear it apart to make it fit a publishing box to sell it. Because Entwine has elements of fantasy, suspense, thriller, mystery, romance, and the paranormal, it didn’t fit neatly into a publishing box. But she loves my writing, so she wants to work with me on something else.

Self-publishing doesn’t hurt your chances for being traditionally published on the level it used to. So many authors are going the hybrid route. The business end of things that I’ve learned about will make me an excellent author for a traditional publishing house down the line because I understand about social media platforms and followings, promotion, etc. Continue reading

Diana Miller

descentDiana Miller has had experience in both the indie and traditional publishing worlds. She explains why review swaps are a great way to build your reader base.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My debut novel Descent is being published by FyreSyde Publishing on April 14th, 2021.  It follows the story of Serafina Thomas. Sera is orphaned at sixteen, and sent to live with her only remaining relative in a small, rural town. Recruited by a dark, alluring young man to attend the prestigious St. Michael’s Academy, she is thrust into the secret underworld of demon hierarchy where one must fight to survive. She quickly meets Justin, who rules the demon hierarchy along with his grandfather the Arch Demon, who has taken a special interest in Sera. Martin is the Watcher; an Archangel with one goal in mind: to eradicate the demons from the Earth, protecting the human race for all time.

All three are thrown together in this sage of time and tragedy, with Sera torn in the middle. Will they bind themselves together in order to save their own species, or burn in the chaos? A millennia old struggle comes to a head in the first book of The Demon Chronicles trilogy. The sequel Feud will be published just a few weeks later!

2. How have your sales been?

I actually had this story self-published for a little bit, and it did ok. I’m excited to reach a larger audience with my publisher. My free short story “5 Days to Die” has been downloaded many times, and I’ve had great feedback. It’s on Amazon for $0.99 or for free if you sign up for my newsletter on my website (dianagmiller.com).

3. You’ve used both self-publishing and traditional publishing. Which do you prefer, and what are the pros and cons of each?

It was an exhausting process to manage on my own, and with a full time job I just couldn’t devote the time needed. I’m excited to be partnering with FyreSyde to help with this aspect of it!

My publisher has a greater audience reach than I could possibly have alone, and access to more resources (cover artists, editors, etc.). I owe it to my story to make it the best version possible, and I concluded that I just couldn’t do it on my own while keeping up with my family and full-time job as a music teacher.

I’ve met some amazing indie authors, and read some amazing stories! Some of the very first reviews of Descent were from these lovely people, and it’s been wonderful to be active in the writing community. The con is the sheer amount of work, and how hard it is to be seen in a sea of indie authors lately. I’m hoping to have the best of both worlds by working with my small publisher. Continue reading

Tim Walker

Tim Walker has spent time building a writing and marketing network for his books. Find out more about the work he has done to promote his brand.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book (June 2020) is Arthur Rex Brittonum (Arthur King of the Britons). It’s my story of the real King Arthur hidden behind the legend. In fact, it is the second and final part of my two-part Arthur series, following on from 2019’s Arthur Dux Bellorum, although it can be read as a standalone novel. I decided to use Arthur’s Latin (Roman) titles, for historical authenticity, in the book titles.

A major influence on my storytelling from my research, was the writings of a Christian monk, Nennius, in History of the Briton People, published around the year 820 – roughly three hundred years after the real Arthur lived. Nennius not only mentions Arthur by name, but attributes twelve winning battles to him, naming him as “Dux Bellorum” (duke or leader of battles). Intriguingly, Nennius names Arthur as the leader of the combined army of the kings of the Britons, but does not say if he is one of the kings, leaving his status open to speculation.

My motivation was to write a believable, although fictitious, account of a real historical six century figure whose name is associated with a fantastical legend, and by doing so add credence to the ongoing search for evidence of is existence.

2. How have your sales been?

E-book and paperback sales of my historical series, A Light in the Dark Ages, have been modest – in the hundreds rather than thousands – since the series began with Abandoned in 2015. Writing and publishing roughly one book a year, the new book, Arthur Rex Brittonum, is book five in the series.

Each book launch is an opportunity to promote and sell the new title and previous books in the series, often with time-limited discounts on e-books. Discounting paperbacks is not realistic, as my pricing policy is based on cost plus a very narrow margin.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

Self-publishing suits me because I easily worked it out owing to my background of working in newspaper and magazine publishing. I find the Amazon KDP platform and fee guide book very easy to use, and now they have both paperback publishing under the same umbrella. I enjoy formatting my e-books and paperbacks, and the only services I pay for are proof-reading, copyediting, cover design, and advertising.

In addition to the Amazon KDP platform, I now also publish my e-books on Apple i-books, Kobo, Nook, and subscription services like Scribd and Montadori, using the draft2digital platform. However, Amazon insists that if authors use other non-Amazon e-book platforms in addition to KDP, they must not make their books available on Kindle Unlimited (KU).

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Cully Mack

cullyCully Mack believes authors should start networking long before publishing their work. Find out what advice she specifically gives to book series authors.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book is called A Fire That Whispers. It is the third novel in my Voice that Thunders high fantasy series which is filled with explosive revelations and betrayals.
Think epic battles with immortals and beasts of all kinds, throw in elemental magic, huge plot twists, portals, unique worlds, and an ever-growing amount of characters trying to save their world (think it’s time to cull a few – oh no!). If you like character-driven fantasy, you’ll love these books. I warn you now, I don’t go easy on them…

In this book Mirah has been captured by the leader of the immortals. He demands she destroys the portals. If she does, she dooms her loved ones; and if she doesn’t, she dooms herself.

My writing is motivated by creating new worlds and in-depth characters to live in them. I love how characters grow and overcome the challenges they face. I love plot twists! Being a discovery writer, my characters often surprise me and lead me into territory I wasn’t expecting to go. I love myth and my work is inspired by myths from ancient Mesopotamia (Sumerian, Semite, and Akkadian) mythology.

2. How have your sales been?

My third book was released on April 6th and the current virus lockdown has affected the launch. I have seen an increase in ebook and Kindle page reads and a decrease in print sales. I’d say for April my ebook sales increased by 60-70%. It sounds massive but I’m a new author and don’t have huge sales yet (one can only hope). On a positive note, I was furloughed from my employment and had more time to do social media marketing which I believed helped.

Due to current situation, I have held off on the print publication for A Fire That Whispers which I plan to launch this later in the year. I’m seeing this as a positive and an opportunity to do another launch.

3. You’ve chosen self-publishing. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

I love being a self-published author. I have complete creative control over what I write and how I present my books (e.g. covers). I was originally prompted to self-publish because I’d heard horror stories of authors being dropped by publishers before they completed their book series. I didn’t want to give up my rights and I’m glad I didn’t.

For me, my journey has always been about following my dreams. If I am blessed enough to make a living doing so then it’s a bonus. Don’t get me wrong, it’s my goal and I’ve come to realize with hard work it’s possible.

Self-publishing has been a steep learning curve and I’ve done plenty of things wrong, but each day I build on what I’ve learned. I haven’t experienced many negatives, apart from marketing. Sometimes it feels like sliding down the walls into the pit of hell and if you reach the gate, you have no funds to pay the gatekeeper. It’s definitely one downside with regards to the time and resources required.

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Karin Thompson

Colour

Karin Thompson knows the importance of patience when it comes to writing and marketing a book. Learn which methods have worked best to build her audience.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

I take the reader on a journey of self-discovery. I use my own life experience of an abusive father, illustrating that no situation is beyond God’s love and His healing.
I artfully show how healing from abuse is a journey and that it takes a lifetime to perfect it. If your faith is wavering or you are having doubts, my experiences will be more than enough to put things in place for you.

The book is beautifully laid out with my personal stories, Bible verses, prayers and Q & A’s in the form of a study guide. Who do you trust when you doubt yourself? Who do you look up to when your parents do not care enough about you? How do you go through life when the odds are stacked high against you? There would be lots of places in the book that you can see yourself in the picture and relate to on a very personal level.

If you need that silver lining in that dark cloud, My words will surely provide you with more than one. If your faith is wavering or you are having doubts, my experiences will be more than enough to put things in place for you. The tools you need are here. Pick them up and let today be the day to your road of recovery. I wrote this book to help people overcome their past and live a victorious life.

2. How have your sales been?

My sales have been steady. As a new author, I must market myself to get known out there. I would like them to be better and I am working on improving that.

3. You’ve chosen self-publishing.  How have you liked it so far?  Talk about some of the positives and negatives you’ve encountered.

I have self-published my book via IngramSpark and Amazon. I have found that my book is available everywhere and on most book sellers’ websites which is a great positive. But as a negative, I must do all the work in getting it promoted. I have had to learn how to go about doing this and have watched endless YouTube videos for advice. The first book is always the hardest as you must learn as you go along. But with my second book, I am more “on the page” as to what to expect.

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Martin Svolgart

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Martin Svolgart has had experience with traditional and self-publishing, and does a good job of comparing them. Learn the pros and cons of each, and why viewing yourself as a brand is so important.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

A Game Called Payback is my debut under this name – a psychological crime thriller with bullying as its main theme. Normally, I write under pseudonyms. But the topic here was gathered mostly from my past, and I learned so much from it that I thought it deserved my own name. Mainly because I dedicated the book to my high school bully.

It’s far from an autobiography. In the end, only one sentence ever said to me made it into the book, and the rest is crafted to be entertaining and exaggerated to bring home the moral of the story.

2. How have your sales been?

Really awful. But that’s the fate of most first books, and it’s even a standalone, so it’s going to be uphill. So I don’t take it that hard.

3. You’ve used both self-publishing and traditional publishing. Which do you prefer, and what are the pros and cons of each?

With self-publishing, I enjoy having full creative freedom because I have a professional team behind me: editor, proofreader, and cover artists. Marketing, however, is the one aspect that is difficult for a debut since building a brand, a network, and a platform takes a very long time. But most of that is needed by traditionally published authors, too; they just have help on exposure from the trad publisher’s platform.

I also write under HP Caledon (sci fi/space opera), and that series is traditionally published. I chose that route back then because I’m not a native English speaker, and I didn’t have the team I do now (we met at the publishing house and instantly connected). I needed to learn about the English market, so I went with traditional publishing to learn from the pros and to have a professional team help my story get out right.

Traditional publishing can feel slow! And your hands are kinda tied regarding many of the marketing tools that work really well for indies. For instance, there’s a limited number of books you can use for promotional purposes when it’s not for reviews. Indies have full right, so they can build a platform easier through giveaways, etc. Also, Kindle Unlimited for a new name is a Godsend because people dare to take chances with them. Traditional publishing doesn’t allow that in a market now mainly geared toward finding readers via indie author channels.

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Anurag Shourie

Dr. Anuragpic

Anurag Shourie is an Indian author who chose traditional publishing for his novel.  Find out what led him down this path and his advice for selecting a good book reviewer.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

Half A Shadow is my debut novel.  It is said that the reign of the supernatural begins at the point where the jurisdiction of science ends.  Never the twain shall meet.  Here is a story that entwines the two domains together, a mytho-medical thriller.

A series of events that occurred on a stormy night while I was dispensing my duties in a cancer hospital led me to conceptualize the plot of Half A Shadow.  It is the story of one man’s quest for redemption.

2. How have your sales been?

The sales of Half A Shadow have been encouraging.  The readers have bestowed a lot of love on this book belonging to an uncommon genre.  The reviews have been mostly positive with the critics giving it a “thumbs up.”

3. You’ve decided to use a traditional publisher for your book. Why did you choose this versus self-publishing?

Self-publishing is a grey area as there is a very thin line of demarcation between self-publishing and vanity- publishing.  I am of the firm belief that if my work is good enough it will find a decent publisher who is keen to share my vision.

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Adithya Srivastava

pic1.jpgAdithya Srivastava strongly believes in promoting your book well before launching it.  Read how he uses Instagram and Facebook to do so.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest book, The Story of Your Life, is all about digging some dark and pleasurable memories of life through different narrations. If I talk about what motivated me in writing this book then I would say my solo trips. I am a hobby traveler, and also, being a public speaker, I have to visit many places and meet new people.

2. How have your sales been?

Sales for the first month were disastrous as I didn’t use any marketing or promotional activities. But then I joined Kindle Select and also started promoting my book through various paid and free channels which really boosted the outcome of sales. Right now, from Kindle and the paperback version I am almost earning 15-20% of my monthly salary, and that’s around $95-114 USD.

3. You’ve gone the self-publishing route. How have you liked it so far? Talk about some of the positives and negatives you’ve encountered.

My experience with self-publishing was filled with learning and enjoyment and some networking, and I liked it. Some positive aspects of self-publishing: it is easy and cheap and the best thing for new authors who really don’t want to spend a fortune on publishing. Also, with self-publishing you get to choose your terms, which is kind of great. And if I talk about negative aspects of self-publishing then the biggest is marketing and promotion. You have to do everything on your own or hire some marketing firm to do that for you.
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