marketing

Susan Mills Wilson

/ Kris Wampler / 1 Comment

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Susan Mills Wilson has been self-publishing since 2013.  She explains how free Kindle giveaways and constant web presence have benefited her marketing efforts.

1. Tell me briefly about your books – what are they about and what motivated you to write them?

All my books are romantic suspense. Each is usually about a person who gets entangled in a dangerous situation and must use his/her wits or get help from someone else to escape danger. I started out writing romance, but I like keeping the tension, action, and suspense going throughout the novel; therefore, I added those elements.

2. How have your sales been?

Four years ago, I got a big boost with my first book, Good Gone Bad, because Indie Reader and Huffington Post did an article where they compared my book to Gone Girl. Kirkus Review’s excellent review of my debut novel helped drive the interest for this book. I have found that all my books are having sales, which hopefully means a reader reads one, likes it, and purchases another. I would say 90 percent of my sales are Kindle e-books. I have also had success with earning royalties on Kindle Lending Library.

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Crystal Reavis

/ Kris Wampler

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Crystal Reavis recently published her book through a small publisher.  Learn more about her marketing methods and the important words of advice she has for new authors.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My book is a fantasy set in our world. It’s the first book in my series. Areal, my main character, is a paralegal who begins to have strange things happen to her. A man calls her and tells her she is being watched; soon after she begins to see people with black eyes, people watching her at her house. She also starts to meet new people who may not be what they seem. She learns angels and demons exist and that she may play a big role in their war for the world.

What motivated me to write it was my husband. I have been writing for years and never published anything. He told me he would love for me to pursue writing as a career. I figured I was already writing and had the time, so why not? Literally a few days later I had the idea for this series. I wrote the book we are talking about, Areal, in about four months. I just fell in love with it and couldn’t leave it for very long.

2. How have your sales been?

My sales are climbing. I sold about 11 books in the first month (not great), but I am picking up momentum. Many of my readers are waiting for a signed copy and I am working on getting those out. Once the signed copies are sent out I will have sold about 50-60 books. I am slowly getting better sales.

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Morgan Amos

/ Kris Wampler

51nKIGsVA0L._SX311_BO1,204,203,200_Mystery/thriller author Morgan Amos has learned many things – both good and bad – during her self-publishing journey.  Find out the one mistake she made starting out that can be key to a book’s success or failure.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

“From the Killer’s Eyes” focuses on the small town of Somers and takes the reader into the life of Bradley Beckington and Katie Caldwell. Katie and Bradley meet and fall for one another, but what Katie doesn’t know is that Bradley has a sinister past that threatens to tear them apart, and if Katie isn’t careful she could wind up dead. The motivation for my book stemmed from watching a lot of Lifetime TV movies and seeing what they were producing. I tend to read a lot of thriller and mystery books also, and I am into true crime, so I got the idea to write my book from that.

2. How have your sales been?

Being honest, my sales haven’t been great. When I first released my book back in 2014, my dad helped me to sell copies, but once that stopped so did my sells, unfortunately. I promoted through social media and word of mouth, and I continue to, and it’s definitely been a process.

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D.E. Funk

/ Kris Wampler

IMG_6557D.E. Funk is a new author who recently released her first novel, Silent Rage.  And full disclosure: she is my cousin!  In this interview, she explains why she chose indie publishing over traditional, and why having a professional editor makes a difference.

1. Tell me briefly about your book – what is it about and what motivated you to write it?

My book is called Silent Rage and is about the birth of a serial killer. It details the home life of a juvenile, Russell, who ends up discovering the power he has over others through violence. There is only one female in his life who shows any concern about him. Libby Teach is currently a middle school teacher (name makes sense as you read the book) who is at work on her graduate degree which will enable her to become a behavioral therapist who specializes in juveniles. The book is not a juvenile read. There are real crimes and serious issues tackled in the pages.

I was motivated to write for a couple of reasons. First, I love to read and thought why not? I know what I like and don’t like and could surely write one as well. Second, I believe a lot of crimes could be prevented by early intervention such as behavioral or mental health courses taught to middle school aged kids. They face a lot of tough situations and don’t have the skills to address them. Maybe I can make a difference using writing as a platform.

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Marques Peterson

/ Kris Wampler

marques petersonMarques Peterson believes that if you can’t find a story you really like in a bookstore, you should write it.  Find out more about his marketing efforts and why he believes you have to invest in your own product for it to be a success.

1. Give me the “elevator pitch” for your book in five to ten sentences.

I think the best way to tell you about my story is to tell you how I came up with this idea.  Toni Morrison once said, “If there’s a book you really want to read but it hasn’t been written yet, then you must write it.”  So I began to outline and I created a character that must go through hell to accomplish his goals.  So I started thinking, what if a cunning, bold, twenty-one year old sorcerer witnesses his mother’s death to save his skin?  It would make him very angry because he was too weak to save her and it would also make him vindictive because now he wants to get his brother for what he has done to her.  But, since his mother is gone now, he also has the burden to save the world because he must collect the ancient stones of immortality before his brother can.

So the sorcerer begins his adventure to pursue each stone and make a few friends along the way, but trouble arises when they arrive at Westco village.  The captain of Westco, having arsenals of deadly arrows and an army of guards, tries to stop them at any cost.  Then there are other beings like the ferocious vangal birds that try to eat them; the tyranny preventers, Ober and Nob, which will do whatever they can to stop them; and the cold-hearted aurettas whose powers seem unstoppable – will the sorcerer and his friends ever collect the stones?  This is exactly what happens in my book, Cold Spirits: Greed Vs. Passion.

2. Why did you become an indie writer?

I became an indie writer because I wanted to experience how it would be to publish my own book.

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Fred Gordon

/ Kris Wampler

fredgordon1. Give me the “elevator pitch” for your book in five to ten sentences.

My name is Fred Gordon, I’m a C5-C6 quadriplegic.  I wrote an autobiography of my life called Still Looking Up.  I wrote the book in hopes of inspiring any reader but especially people with spinal cord injury.  In my years of being in a wheelchair I’ve heard horror stories of depression, not wanting to live and the hard times of adjusting to a new situation.  I’ve been blessed to have not gone through any hard times with adjusting, and I want to give back to those that do.  Not just SCI or wheelchair individuals but anybody that has gone through something that had the potential to stop their progression through life.

I try to give a picture of my life before the chair, so when they see my life after the chair they can see not much changed as I grew from a misguided teenager into manhood.  I tried to tell my story as it happened, from going to jail, to losing the love of my life, to the initial accident, to getting saved and married.  I put it all on the table, good and bad.

2. Why did you become an indie writer?

It’s funny you asked that because I wasn’t sure what an indie writer was before this interview.  I don’t know, when I used to get sick and had to go to the hospital, I would talk to the nurses and share my life with them, and a lot of them would say I should write a book.  I heard that for years and then one day, a quiet voice said, you need to write that book.  So I started writing.  I didn’t have a real plan, I’ve been winging it for real.

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Sabrina Ricci

/ Kris Wampler

cover1. Give me the “elevator pitch” for your book in five to ten sentences.

The world will not end in 2012, Amara just knows it.  The 20-year-old college reporter is set on debunking the Maya calendar myths and restoring the peace. But when a covert group starts hunting her, she and her roommate Cayden are forced to uncover her grandfather’s mysterious past.

At 20-years old, Mahaway is the brightest scribe in Ox Te’ Tuun, a powerful ancient Maya city.  Then in 900 A.D., her life is torn apart by a greedy new king’s war.  She, her best friend Yochi, and a new friend Ichik must band together to fight back and save their home.  In doing so, they expose a deadly weapon, one that threatens to ruin everything.

Though these two young women live in different ages, their paths’ cross when Amara is tasked with discovering and stopping a secret before December 21 to save herself, and the world.

(On a side note, you’ll learn some interesting facts about the classic Maya reading my book. I did a lot of research, and tried to incorporate as much as I could.)

2. Why did you become an indie writer?

For a few reasons.  Writing is something I have to do—if I go for long periods of time without writing, I feel anxious and restless.  After getting my M.S. in publishing and working for a couple publishers, including Simon & Schuster and Random House, I decided that I really liked e-books and experimenting with different models.  Digital publishing has really leveled the playing field for indie authors, I think, and I wanted to learn everything I could about it.

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Lynette White

/ Kris Wampler

Lynette White avoided the vanity press route and opted for self-publishing instead.  Find out which vendor she uses for marketing and the one thing she’d do differently if she could start over.

1. Give me the “elevator pitch” for your book in five to ten sentences.  

Betrayal is tearing at the very fabric of the twin cities and they are on the verge of collapse.  The frightened citizens are turning on the garrisons, the gods, and each other.  Commander Shadoe Van Ives discovers how to save them if he can stay alive long enough to find someone he can trust.  Shadoe must outmaneuver the enemies inside and outside the walls of the twin cities before time runs out for him and for them.

2. Why did you become an indie writer?

I have wanted to publish my work for a long time but kept letting life get in the way.  It took my dying mother to make me realize I am the only one who can make my dreams come true.  Being an unknown, I was lured to a vanity press.  Fortunately for me I was pointed in the direction of indie publishing before I made a critical mistake.

3. Have you been traditionally published?  Why or why not?

Not yet.  I am still working on finding the way in.  I have the tools now to pursue that avenue and will begin the process soon.

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Becca Chopra

/ Kris Wampler

Becca Chopra chose self-publishing rather than bother with sending out query letters to traditional publishers.  Find out which vendor she recommends for her marketing materials and learn about a website with free advice for indies.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Chakra Secrets is a memoir and more.  Follow me on my path from aspiring actress to yoga teacher and chakra healer.  Navigating betrayals and loss, tormented by guilt, I explore kundalini, tantric sex, past-life regression and mind-body tools as I earn my credentials as an energy healer and finally find love and light.  You’ll not only learn my personal secrets, but the “instant” healing tool I learned in Hawaii that you can use anytime, anywhere to eliminate pain, stress and clear the path for healing on all levels.

2. Why did you become an indie writer?

I didn’t have the patience to send out query letters to agents.  Rather, I decided to self-publish and save myself a lot of time.

3. Have you been traditionally published? Why or why not?

No.  I haven’t tried – but I won’t turn down a traditional publisher if they approach me.

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Keri Griffiths

/ Kris Wampler

Keri Griffiths self-published her book Unforgivable because she liked the control she had over her writing.  Learn more about how she reaches readers and the pros and cons of self-publishing.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Unforgivable: “They may be our family, our friends, and we may love them deeply, but some things are unforgivable; some things will haunt your every step, some things will get you killed, and it’s Sarah Costello’s duty to make sure every sin is paid for in blood.”

2. Why did you become an indie writer?

Short answer?  I’m a control freak.  Indie publishing gives writers complete control over the look of their books and a say in distribution.  This book is my baby, I’ve worked hard to get it to the readers.  So to have final say is a real treat.  That said, being an indie writer means that all the work, all the publicity and all the stuff I know very little about is on me.  I have to figure it out.  It’s both thrilling and challenging.

3. Have you been traditionally published? Why or why not?

I’ve published several articles, mostly on travel, on various websites and news outlets, but never for my novel.  I’ve tried that route and it’s very difficult to break into, especially with your first novel.  Indie publishing helps establish a following and prove yourself as a viable writer.  I haven’t totally turned my back on traditional publishing but I’m really enjoying this journey.

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