Andromeda Edison helps promote independent authors, and draws on her deep experience with internet marketing. Here she discusses her work and what she’s learned about e-books and self-publishing.
1. You’ve been in internet marketing since 1996. Describe the sort of work you’ve done.
I started in search engine optimization in 1996 before there was a name for it. I expanded and changed with the industry, so that I got involved in email marketing, blogs, social media marketing and others as these things came on the field. In 2011 I expanded to e-books creation and marketing where all my Internet marketing skills can be utilized.
2. How has internet marketing changed since you first got involved with it?
Unfortunately this is a loaded question; a lot has changed since I first started, this could be (and is) a whole book. When I first started there were very few avenues you could utilize: search engines, forums and email was it. Now there are a lot of different ways you can go and you have to take a look at each one to see which ones will be best for reaching the public.
The fun part is that the changes haven’t stopped, just like technology evolves (check out the latest iPhone compared to the one before).
3. Your experience in this field is quite extensive. What advice do you have for indie writers looking to use the web in their marketing efforts?
The Internet is becoming a world of interaction, you can’t just post information up and expect people to come to it. You have to drive people to you and the way you drive people to you is going where they are and enticing them with some of what they are looking for. Authors are mini-celebrities (and they get bigger based on how much they sell) and people love to be connected to mini-celebrities in a personal way so you can use this for all it is worth.