Lilith Sinclair has used both traditional and self-publishing. Find out which marketing techniques work best for her.

1. Tell me briefly about your latest book – what is it about and what motivated you to write it?

My latest release is a short story featured in the anthology A Bond of Words. My story is called Trapped by Design, and it takes place in the same universe as my soon to be published series Sanctuary.

Paranormal is a genre that I have loved since middle school, and character motivation can come in many forms. Trapped by Design is a short story centered around a mother’s love and the willingness she has to keep everyone safe, and shows how the main character, Alex, in Sanctuary comes to the cross-roads she’s at.

2. How have your sales been?

I’ve sold a few copies of ABOW. It’s the first publication under this pen name, so it makes up a small percentage of what I make total. That should change by the summer.

3. You’ve used both self-publishing and traditional publishing.  Which do you prefer, and what are the pros and cons of each?

Do I have to make a choice? I find both have their perks such as the ability to focus on one aspect or the ability to make micro adjustments to get something to click.

4. What sort of networking have you done as an author, and what have been the results?

I did a blog tour with some of the other authors in A Bond of Words. Outside of that, I’m going to focus my attention on my newsletter and marketing like Amazon Marketing Service.

5. Talk a little about the sort of marketing techniques you’ve used to sell your books.  Which ones have been most successful?

With my other pen names, Amazon Marketing Service has always been the biggest factor in consistent sales.

6. Are there any marketing or networking techniques you’ve intentionally avoided or discontinued, and if so, why?

I’m not messing with social media outside of having a page that links to my website. That’s a time sink that I won’t go down this time.

7. What are the most important things you’ve learned about publishing that you didn’t know when you started out?

Rapid release is something that I chose to do with this pen name. When I first started publishing in 2015, I didn’t realize it was a thing, and wish I had for so many reasons.

8. If you could do one thing differently in publishing your books, what would it be?

I wish I could plot. It would be nice to know where my books are going so I could leave a few more bread crumbs, but here’s hoping my muse knows what she’s got planned.

9. New authors face the challenge of getting their books into the hands of readers.  What advice do you have for an author just starting out?

There isn’t just one way to do anything, and you can always modify someone’s way into your way with a little thought.

10. If you could market your brand – not just one particular book, but your overall brand of writing – in one sentence, what would it be?

Welcome to Sanctuary where fae play, trolls dwell, and theriomorphs and witches try to live in peace.

11. How can readers learn more about your books?

They can follow me on WordPress at lilithsinclair.com.