Who doesn’t love a good conspiracy? Indie author Simon Trinculo offers up a fresh batch of alternate explanations for the events of our day, and explains his approach to marketing and the writing process.
1. Give me the “elevator pitch” for your book in five to ten sentences.
The idea behind The New Conspiracy Handbook was to give fans of conspiracy theory some new ideas to wrap their minds around. You can only read so much about JFK or 9/11 or Area 51 so I felt like the market might be there for something fresh. And unlike many conspiracy books, I do not rely on any kind of “new” secret facts that only I am privy to. Every fact in my book is easily verifiable and most are common knowledge. What I did was take what we already know and create a new narrative to tie those facts together. TNCH offers 25 new theories in compact, easily digestible chapters. I tried to appeal to a broad audience by hitting a diverse array of topics, from politics to sports to the music world and more.
2. Why did you become an indie writer?
Thinking about and discussing conspiracy theories has long been a hobby of mine. Writing them down in book format seemed like the next natural step. Being independent helps with this type of writing because you don’t have to answer to another person who might want to suppress your ideas.
3. Have you been traditionally published? Why or why not?
No. This is my first book. I may consider submitting to a publisher in the future.
4. How have you liked self-publishing so far?
It has been fun. Not having to answer to anybody is the best part. My ideas are sometimes subversive and may be controversial and offensive to some. Self-publishing offers true freedom for a writer.
5. Tell me about the marketing techniques you’ve used to sell your books. Which ones have been the most successful?
Marketing is something I am still working on. Since this is my first effort, it has been trial and error thus far. To some extent, I am suspicious of marketing. I feel like a book will succeed or fail on its own merits.
6. Are there any marketing techniques you intentionally avoided or discontinued, and if so, why?
I had originally planned on painting “Buy The New Conspiracy Handbook” on the Washington Monument but my legal team advised against this.
Seriously though, right now I am open to about anything. I think the key will be to come up with a marketing idea that nobody else has thought of.
7. Which services or vendors do you recommend for the marketing methods you used?
Right now I’m still looking at vendors for doing some print jobs.
8. What’s the most important thing you’ve learned about self-publishing that you didn’t know when you started out?
I think the most important thing is kind of like what Woody Allen is famous for saying: Eighty percent of success is just showing up. The most important thing is to write a book that you’re happy with and get it out there for people to read. Even if you only sell five copies you will be proud of having accomplished something creative and can build on it from there.
9. If you could do one thing differently in publishing your books, what would it be?
I would have preferred to have a six-figure marketing budget. Beyond that, too early to tell.
10. Indie authors face the challenge of marketing their books without the resources of traditional publishers. What advice do you have for an indie just starting out?
Being an indie who is just starting out, there’s not much I can offer except have fun and try to write the kind of book that you would pay to read. Because if you think it’s worth money to read, others will as well.
11. What are you currently working on?
I think the Conspiracy Handbooks will eventually become a series. Every major news story might have an angle that the corporate media ignores or buries, and there are plenty of events in history that might not have gone down the way we are told they went down. So I am gathering ideas for the next collection; it usually takes a while to look at a news story and decide if something seems odd about it and determine if there is something more to it. Often, it is a series of news stories. For example, my theory that Osama bin Laden is still alive didn’t take shape until I learned that some of the members of the SEAL team that supposedly killed him died a few weeks later.
12. If you could market your brand – not just one particular book, but your overall brand of writing – in one sentence, what would it be?
Remember that the winners write history and those who own the printing press write the news.
13. How can readers learn more about your books?
TNCH will be offered here as a free download this Friday and Saturday (10/12 – 10/13). Mark your calendars!
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